4oTrimestre15 | PROTECCIÓN LABORAL 85 Technical fabrics Cordura® Brand Teams Up with Struktur Studio to Showcase its Softer Side Invista’s Cordura® brand announces its second designer collaboration, now with Struktur Studio’s Michelle Rose to showcase the softer side of Cordura® lifestyle apparel fabrics, as well as new Sewfree® bonding technologies from Bemis Associates and garment production innovations from Youngone. The Cordura® + Struktur Studio Collection will include an outdoor anorak jacket, top and pants and was on display at the Cordura® brand booth at the Outdoor Retailer show in Salt Lake City, last august. “It was meaningful to partner with a brand that is as dedicated to being a part of the design community as Cordura® fabric,” said Michelle Rose. “Design’s role holds critical value to how the outdoor business progresses through the future. The effortless intertwining of ideas through this collaboration was inspiring in itself. We are thrilled to collaborate with the Cordura® brand to provide beautiful, durable and very wearable styles for today’s outdoor woman.” Sewfree bonding products and design expertise from Bemis provided advanced construction techniques, helping to make the collection aesthetically modern. The Exoflex film was integrated because of its ability to stretch and spring back into shape, enhancing the outside designs of the clothing without compromising function. Bemis’ collaboration with Cordura® + Struktur Studio Collection also features High Recovery and Seam Reinforcement Tape developed to work well with natural fibers; these two ingredients help to strengthen seams for stretch and recovery, providing the wearer with enhanced durability assurance. FlowfreeTM technology is also featured for added temperature regulation “Today’s ‘woman’ is not just one thing,” said Cordura® Global Brand Director Cindy McNaull. “She’s active yet feminine; she encompasses it all. Our collaborative go l is to provide today’s outdoor woman with clothes that reflect her identity and confidence. This collection not only highlights our latest generation of soft comfort Cordura® apparel fabrics but also allowed us to work with leading edge companies to support the growing demand for stylish, yet performance inspired apparel for women.”