3oTrimestre12 | PROTECCIÓN LABORAL 72 Companies on the web Showabestglove.eu, the website of the digital era In recent years, Showa has analyzed web pages and digital tools that exist and are commonly used in the market for PPE. “We needed to tune up our websi- te with the ever changing digital world of Apps, Youtube, Iphone, Ipad, Facebook, Twitter, etc. That’s why we decided to enhance our website with the double aim of taking profit from the resources of digi- tal communication and making it one of the leaders of the PPE market”, says a com- pany’s spokesman. Changing, maintaining the best All useful sections, such as product brochu- res, CE certifications of conformity, a design as striking as accessible, marketing campaigns in 11 languages and other use- ful contents are maintained. Additionally, new items have been incor- porated, which are characterized by a modern and interactive nature: -Shocking video content to show the tech- nical knowledge and expertise of Showa Best Glove as well as the high performance of its range of gloves. -Modern and interactive design which sup- ports the new developments in informa- tion and knowledge technologies. Thus, the new web site is suitable both for mobile phones and for Ipad. Web applications have been developed specifically for use in Iphone, Ipad and other smartphones. -Plenty of links to social networks to create more buzz on the Showa Best Glove Group brands and products. -Search tools to find the best solution for protecting hands through various selection criteria: on the ability to grip, cut protec- tion, chemical protection, by name, by industry or application type, by words key. -Focused on market requirements and PPE users, the new Showa website, boosts three main sections in its presentation, such are: Grip / Cut / Chemical. -Protection campaigns against cut (2011) and grip (2010), capital issues in protec- ting the safety of the hands, are available live, in 11 languages. The redesigned website also adds links to other pages in the group, as Chemrest.com and Cutrest.com, as well as to the compre- hensive guide of searching ‘Chemical’ and ‘Cut’. Not to mention the specific support and guidance to the distributors and the press through a portal membership (under registration). In a friendly and easy-to- navigate website, both the visitor and the professional of protection will even disco- ver new useful resources on the Showa’s Best Glove world and their commitment to the protection of the hands, our first and main working tool. 71