2oTrimestre12 | PROTECCIÓN LABORAL 71 Companies on the web New Fal website, example of visual strength and high usability Fal Seguridad, a leader in the manu- facture of shoes and boots for profes- sional use, launches a new website. With a very careful design, the new websi- te is more modern and intuitive, while it prioritizes the aspect of usability by using techniques of visual ergonomics. The contents of this site are found in the top menu, containing the links to the catalogue, the company’s corporate information in R + D + i, its commitment to research and tech- nology, materials used, quality of products, and contact with the company. In a web that has emphasized the quality of design and creating an image of moder- nity, the subject organization allows visu- alizing all at a glance. Moreover, from major images (links) it is possible access- ing all product lines, grouped by sections of the catalogue. In each of the lines, dif- ferentiated by color, the visitor will find all models that comprise it and all relevant information about in graphic format (pic- tograms) in order to get the end customer to know the benefits of each product. The detailed information of each of the models includes the technical specifications (sizes, references, standards, marking...). In addition, every one of the models present- ed is accessible, which enhances the rele- vance of each line of footwear that is obtained thanks to the excellent visualiza- tion through quality photos. With no doubt, the new website of Fal Seguridad has intend- ed to graphically enhance the prominence of the products and the lines that make up its portfolio of solutions for the protection of the feet. “It’s a very intuitive website in which the consumer will be able to easily navigate and find information of the models sought in the most efficient way. It was designed on purpose for the end user to obtain an overview of the categorization of the lines that make up the supply of Fal Seguridad”, states a spokesman of the company.