1erTrimestre12 | PROTECCIÓN LABORAL 70 PPE: materials, machinery and techniques for their production ness, feel, style or functionality. The fibre is self-extinguishing, and will not melt or drip. These are permanent properties, inherent to the fibres so clothes may be machine washed or dry cleaned without impairing protection. This inherent property also eliminates the need of finishing treatments, not as safe in terms of protection. Jordi López, Marketing Manager of this company, tells us that “Whenever users choose clothes carrying the Advansa Ther- mo°Cool® FR label they can be absolutely sure of their choice. Advansa Thermo°Cool® FR means tested quality, consistency, and performance in the textile industry sector”. Advansa knows that health and safety of employees and end users is a priority, and this is a principle ruling every activity in this company, including product design and production, logistics, marketing, etc. As an environmentally friendly firm, its core values also include awareness of the need for further improvements in sustainability for both processes and prod- ucts. This is evident at every stage. Advansa has a long history as a leader, always innovating and offering quality, excellent customer service and marketing. Everyone at the company knows that in order to continue to be competitive it is essential to look to the future with excellence in mind at every step, ranging from staff qualifications to product properties, added value and service. “Advansa is a dynamic, innovative compa- ny. We value innovation, an open mind, originality, the abili- ty to react, and independence. We believe that motivated, qual- ified employees have a daily challenge: finding new solutions, with the freedom to work in order to materialize and imple- ment them”, Mr. López concludes. 83