1erTrimestre12 | PROTECCIÓN LABORAL 70 Updated products New Boa models for Bickz-line Bata Industrials Bata Industrials launched two years ago ‘Bickz by Bata’, a new line of safety shoes for do-it-your-self consumers, hobbyists, semi-professionals and for self-employed people. Right from the beginning, the shoe line became a big success all over Europe, due to fancy colours, its comfortable fit and a convenient price. That’s why Bata has decided to extend this range with three new Bickz models, whose marketing cam- paign highlights the slogan: New BOA Bickz, even more kicks! These novelties are equipped with the advanced BOA lacing system, as couldn’t be otherwise. Footwear beyond safety The Boa lacing system, which has proven its quality and convenience in other Bata collections already, consists of a lace reel, a sturdy stainless steel lace and flexible lace guides, which results in a secure fastening and even pressure distribution. This pre- vents the constriction of circulation in the foot, and the wearer can hardly tell he or she is wearing shoes. In addition, this footwear line distinguishes itself for being lightweight and attractive. Anyone who thinks that functionality, design and com- fort don’t go together really should find out more about Bata Industrials’ new con- cept in safety shoes. There are many advantages and benefits associated to the new Boa Bickz footwear, among them: · Easy to tighten and easy to open thanks to Boa lacing system; · Better fixture of the foot in the shoe; · Protection from sharp objects thanks to a com- posite toecap and a light- weight anti-puncture mid-sole; · Feet remain cool thanks to Bickz Cool System; · Rubber outsole for perfect grip on many surfaces; · Protection from rising cold and heat; · In conformity with all international safe- ty standards (EN ISO 20345). Safe work: safety and comfort Having the right work shoe is very impor- tant: nothing as unpleasant as the fear of having sharp tools, waste or other materi- als flying about piercing one’s foot. For this reason Bickz has protective toecaps. Even all models have an anti-perforation mid-sole. The mid-sole as well as the toecap are made of a non-steel material, which meets all international safety standards, while weighing substantially less than steel ones, having other advantages such as pro- tection against conduction of heat or cold from the outside. Bickz features a special rubber sole which ensures extra grip. The special mid-sole made from Phylon also behaves as a shock-absorber to prevent back, ankle and foot injuries. Last but not least, Bata has taken care of worker’s comfort. The Bickz Cool System ensures excellent regulation of moisture and heat. Thanks to the absorbent and moisture-wicking materi- als, the feet stay nice and dry while work- ing, also allowing them to breathe. About Bata Bata Industrials has over one hundred years of experience in the manufacture of quality shoes. Thanks to this experience, the manufacturer knows everything about the anatomy of the foot, as well as ergonomic aspects such as protection and care. For this reason, in addition to safety, Bata prioritizes workers’ comfort. The Bickz collection (7 models) was intro- duced in 2010 throughout Europe. This summer (2012), Bata Industrials will launch 3 new Bickz models with BOA lac- ing system. The Boa Bickz range is display- ing its latest novelties at Sicur, in the Bata’s booth, stand number 4B24. 63