PROTECCIÓN LABORAL 69 | 4oTrimestre11 Sustainable production “Weareco”, the new eco-sustainable philosophy of Base Protection Base Protection, the Italian manufacturer of anti-fatigue safety footwear from Fegemu Group, chose the A+A 2011, held in Düsseldorf from 18th to 21st of October, as a showcase to present its new business philosophy “Weareco”. Weareco is the new “green” formula of Base Protection, which pays special attention to eco-sustainability in its manufacturing process as well as company procedures. Base Protection is contributing to the environment using natural mate- rials, biodegradable, regenerated or recycled. The firm also wants to share with the world this effort to reduce, if not elimi- nate, pollution and control the consump- tion of natural resources with the aim of ensuring sustainable development. Launching of the ecological range Planet, “Approved by nature” The main novelty presented at the fair was the new ecological range Planet “Approved by nature”. Deeply committed to nature, the new Planet safety footwear combines comfort, high performance, design and environmental friendliness. A line with the unmistakable “vintage look” that ensures maximum com- fort and welfare to worker, through the use of antibacterial linings, aluminium toecap and the anatomic insole in cowhide leather with the exclusive air recirculation system Dry’n Air for feet completely dry. Among other advances, Base Protection respect for nature consists of the new Plan- et line biodegradable outsole, which con- tains 74% renewable non-fossil carbon Base Protection launched its new ecological philosophy “Weareco” during the previous edition of A+A trade fair derived from soybean oil residues which has been produced through processes with low CO2 emissions. This translates into biodegradability of footwear around 50% in S1P models in fabric, reaching approxi- mately 74% for natural leather S3 models. Novelties in A+A 2011: responding to the needs of workers The novelties list includes model Mam- muth B0719 S3 HRO CI SRC from the Plat- inum range. It is a high boot, all ter- rain, with Dry’n Air ventilation system, a Base Protection patent- ed technology, which guaran- tees a dry foot. An option of this model (B0720 S3 CI HRO SRC) is supplied with winter lining for thermal insulation in extreme working conditions. The model B0317 Daisy S1P SRC from the lady line Miss Base meets the aesthetic demands of women in terms of safety shoes. All models of the Miss Base line have got an outsole made up of a 40 mm wedged profile, ensuring high stability and a relaxing effect while working stand up. The gap of 25 mm. between the heel and the insole allows a homogeneous distribu- tion of body weight, which improves sta- bility and comfort. Also new in Miss Base line is the Dry’n Air Gel: a deposit of gel in the heel that absorbs and dissipates the impact of energy, limiting the transmis- sion of pressure to the skeleton. In short, the latest innovative proposals of Base Protection promote comfort and aes- thetics of the shoe without neglecting the environment. 65