3oTrimestre11 | PROTECCIÓN LABORAL 68 Trade reports ucts tailored to particular needs or specific demands. To this end, Mape keeps agree- ments with two renowned manufacturers, leaders in their respective fields, such as Marigold and Panter, and works to expand such collaborations with other firms. Mape is firmly committed to specializa- tion. In this regard, Imanol Madariaga, CEO of the company, emphasizes that “our goal, and key to our business policy, is to always be updated, bringing innovations to the sector and to constantly research in satisfying new needs. I am sure that for spreading a culture of prevention to reduce work accidents we must professionalize the sector. Companies that engage in this pur- pose should specialize, because the safety of workers cannot be purchased at a bazaar”. Throughout its history, Mape Seguridad has committed to quality, based on contin- uous improvement to offer better service every day. Pillars of this policy are opti- mizing inventory and logistics system (delivery within 48 hours anywhere on the peninsula) and the ongoing search for new products through its selected list of distributed companies, as well as owned brands. A pioneer in Spain in work protection, Mape Seguridad, S. A. is the only ISO certi- fied company in Counseling and Distribu- tion of PPE. 137