3oTrimestre11 | PROTECCIÓN LABORAL 68 Updated products places in Europe. Today, 80% of sales total correspond to exportations to 71 countries where the company has exclusive distributors. In the US, Buff has a sales office and warehouse. Original Buff started marketing a line of multifunctional headware items in 2006, addressing the industrial and work- wear sectors, by the Buff® Protection, a collection made up by six product families that will adapt to various situations and weather conditions. Today, the company brings a breath of fresh air to point of sale support material. The change, along with the launch of a new, more functional catalogue featuring many novelties, reinforces the image of Original Buff as a pioneering company. 80% of sales totals correspond to exportations to 71 countries Packaging, displays and catalogue, reinvented With the change in packaging Original Buff® attains three goals: contributing a more modern image, empowering the use of products in a clear way, and optimizing space in stores. New packaging, in the shape of a head, shows how tubular headwear may be worn and the compact design allows for more displays in a smaller area. Countertop displays can show twenty five units, while the stand exhibitor can display seventy. Both turn so that prod- ucts are easily shown to clients. The new catalogue, with excellent layout and functionality, is a great sales tool. Novelties include the Visor Buff line, head- wear with a visor and the company also added new colours to its palette. In addition to manufacturing products at its own facilities, clients with specific request can order colours and models they prefer. Original Buff will showcase all of its products and novelties at A+A, Düsseldorf, stand 4H18. 55 PARA MÁS INFORMACIÓN, CONTACTE CON: comercial@prensa-tecnica.com