4oTrimestre10 | PROTECCIÓN LABORAL 65 Updated products Collection 2010 by Utility Diadora, under the banner of novelties As is already usual Utility brings great novelties this year. All of them have been carefully studied and produced, in the words of company spokespersons, “With the goal of ongoing improve- ment in protection and comfort, and to be used by workers both in the workplace and in their leisure time”. End users will find new lines in the Collection 2010, new design, new materials and new treatments, for both footwear and clothes. “Utility collections are once again reaffirmed as pio- neers in the workwear sector, with a major role recognized by all workers”, they tell us at the Transalpine company. The history of Diadora reveals the keys to its present orientation. For over 60 years, Diadora has been the epitome of technology and Italian style in the world of sports. Throughout the years, there has also been a convergence of essential factors such as quality, technology and research, style innovation, collabora- tion with sports celebrities seeking to attain increasingly superi- or goals. In 1998, Diadora chooses to make good use of its exper- tise and the results of its Research Center, after working with international athletes, to serve workers. This is the beginning of Utility, the first workwear label combining research, respect for people, and a commitment to offer protection and style. Today, Utility products are distributed to some 3,000 clients around the world and business volumes total 30 million Euros. Recent business agreement will also bring Utility to Australia, New Zealand and Japan. The brand’s policy is based on a singular idea: “Wearing Utility clothes means working with comfort and safety, but also repre- senting your true self, which means identifying an unmistak- able style, feeling comfortable regardless of your work environ- ment”. 49 PARA MÁS INFORMACIÓN, CONTACTE CON: comercial@prensa-tecnica.com