3oTrimestre08 | PROTECCIÓN LABORAL 56 Productos de actualidad / Updated Products Jaguar safety footwear In 2007, Jaguar emerged as a project by a group of experts in the field of safety footwear, and its promoted agreed upon the need of “creating footwear adapted to European markets, offering much more than protection and relating to values like comfort, pleasure, safety, wellness, harmo- ny, reliability, integrity, etc...”, says Amos Monclus, director of the R+D department of the manufacturing company. From this cauldron of ideas conceived by experts, Jaguar was born and the choice of a name was not a random: “For just like we can speak of seven wonders in our world, there are also wonders in the world of footwear and they are to be found in our range of products. We have created seven models we expect will become lead- ers in this sector”, Monclus states. The brand, not yet marketed, is finalizing all development stages prior to its official pre- sentation in various media and communi- cations channels. The company will keep large volumes in stock, so the whole peninsula will be cov- ered by an excellent service. “We are look- ing for distribution channels so that con- sumers can easily find the Jaguar range of products, so we let all interested distribu- tors know they can contact us, for we are sure to build very interesting business rela- tionships with them”. • Quality at good prices The company “reduced prices, but never compromised quality”, due to de-localized manufacturing processes involving lower labour costs. Amos Monclus explains that, “As our factory is located in a country where labour costs are lower, we need not compromise quality in order to sell at con- venient prices”. He also adds, “One of our goals is to make consumers feel they are buying more than footwear. They will know they are buy- ing safe value”. As to technical facts of Jaguar products, the head of the R+D department gives no details, but announces that models will include “an S3 class boot weighing 560 grs; two models with no laces and two other models made from materials that will favour heat and perspiration evacuation on hot days. The sole has optimized grip properties”. Jaguar footwear’s properties include: • Comfort. A determining factor. Monclus points out, “We have invested in several aspects, like reduced weight, increased comfort, quality materials. All of this clear- ly identifies Jaguar products, which are sure to set new standards in the working lifestyle of people”. • Added value. “Futuristic footwear needs convey a series of values” pleasure, comfort, exclusivity, etc. When speaking of footwear, professionals want more than just a shoe or boot. This is what we can offer. And of course, we only use the most innovating components, like composite materials, Kevlar®, etc.” • A breakthrough. In a relatively saturated market ,Jaguar does away with the tradi- tional, “We want to set new standards. So in addition to investing in objective values like price, quality, weight, etc. Jaguar seeks to communicate a number of values that are more subjective, including pleasure and exclusivity, among other factors in the experience of safety footwear users”. • Safety, environmental awareness. Footwear must never cause accidents, so at Jaguar they have set up efficient quality control systems. One of their absolute prin- ciples is the use of materials that will never cause a negative impact on our environ- ment. In addition, the leading brands in the sector allow for the manufacture of a revolutionary product. • Outstanding design. Jaguar designers know they offer much more than just footwear, for “Consumers will buy footwear but also value, an experience, a feeling, those intangible factors that are nevertheless defining and determining: light weight, protection, performance, fash- ion, specific design in accordance to use, polyvalent versions. Jaguar places special emphasis on these aspects”. • Commercially attractive, “Jaguar prod- ucts are manufactured in a country where labour costs are lower, so this means we can market products at good prices, with- out compromising quality”. PARA MÁS INFORMACIÓN, CONTACTE CON: comercial@prensa-tecnica.com