24|REPORTAJE touch tablets (Apple or Android) with different uses for our customers. Basically we face our activity to two lines of work: advertising campaigns for the general public and product catalogues in the decorative and industrial sector. We have a clear vision of what Augmented Reality will mean for our way of life in a few years (it will change the world!) and we know how businesses can take advantage of this technology today. 3D Products in real space TThe augmented catalogues are the most important application of Augmented Reality for product companies. Through a corporate company app, you may focus on the physical paper catalogue and it will show you their products integrating 3D in real space. They also allow interacting with paper, videos, 3D pictures and animations, and customize the product according to your needs or preferences. You can see the products in real size and change colours, finishes, fixtures and movements with a smartphone or tablet(iPhone,iPadandAndroid).Then you can take a picture as if it were in your house and share in social networks, which will encourage the virality of the brand. The augmented catalogues allow you to view all products in 3D in real space of the house and changing accessories and finishes with a smartphone or tablet. The use of the augmented catalogue will encourage a significant increase in sales, as they generate unambiguous brand recognition (the apps will bear the company name) and positioning it as an industry innovator in the sector. In addition, you can link it to an e-commerce strategy and close the circle of the sale with a direct return and greater customer satisfaction. the 2013 is optimistic with Augmented reAlity As a mainstay in the new technologies and in full path to global use, the Augmented Reality will be very present in this 2013 (in 2015 it will be integrated into our daily habits without realizing it). Despite all the potential in other sectors such as healthcare, education or culture, we will mainly see how it will become standardized primarily in the areas closest to the company and its sales strategies. • Augmented Reality is an expanding sector that in 2016 will have grown by 800% and all companies will be related in one way or another. • More than 1,000 companies in Spain have begun the process of having selling tools with Augmented Reality. This year, no doubt, will be the year of explosion of Augmented Reality, and help change the perspective of many companies in terms of sales. In 2013 it will the turn of innovation, technology, reinvention and especially export. As a result of such developments,