22|REPORTAJE Although we have been talking about Augmented Reality for several years, the qualitative leap has been the emergence of Augmented Reality for mobiles, resulting in spectacular user experiences, not comparable to anything seen up to today. In a few years we may see Augmented Reality become a habit in our lives, using it every day and integrated into our lifestyle. It will change the way we interact with information and things. Pangea Reality we are a mobile development company of Augmented Reality. Based in the 22 @ district of Barcelona, for over two years we have been with this type of development. This fact, at a speed technology runs nowadays, will make us pioneers and leaders in the Augmented Reality new applications. We make apps for mobile and A key to the export The deep crisis we are living has made many companies to head up and stop thinking of a local market and launched for the global marketplace. This means to define very clearly the communication strategy of the company and position itself among the competition again. Augmented Reality fits perfectly into this scenario. An augmented catalogue of the company and its corresponding mobile app will put your image on the top in terms of innovation and conveys a strong and solid image in the face of new international contacts. The message conveyed is very clear. Moreover, it is a perfect way to save on shipping costs of material or samples anywhere in the world. Updating the app with new products and finishes, commercial agents and distributors can meet them and use them instantly in their sales tasks. And in actual size as if they had it physically. The catalogues with Augmented Reality are a great business card for any company that decides to open new markets.