14|Coworking Miquel Àngel Julià, Tomás Cerón, Fernando Ozores, arquitecto director de diseño de GRUP IDEA DM arquitecto colaborador de Buenaidea desarrollo de negocio en Buenaidea Design Management (2): Design Thinking y el arte de saber observar Design Management (2): Design Thinking and the art of observing El Design Management es el diseño entendido como un sistema estratégico y como una herramien- ta. Nos permite crear nuevas oportunidades, comprendiendo mucho mejor los ecosistemas que rodean un negocio y las necesidades de nuestros posibles clientes o usuarios. Créditos > Texto / Text: Miquel Àngel Julià, arquitecto director de diseño de grUP iDEA. Tomás Cerón, DM arquitecto colaborador de Buenaidea. Fernando ozores, desarrollo de negocio en Buenaidea. Fotos / Images: Buenaidea The key of the Design Thinking lies in creating value, using a methodology that helps to ge- nerate new business concepts. Begin to understand systems around the ideas and the users, hTaving all these as the centre of the project. he key of the Design also about managing the interdis- Thinking lies in crea- ciplinary relationships between the ting value, using a different actors and roles involved methodology that helps in the design process. In this sense, to generate new busi- its new role is more of connecting ness concepts. Begin to understand points than formally solve them. It systems around the ideas and the users, having all these as the cen- tre of the project. So this is the way the designer’s work of the future becomes much more complex. Nowadays, in any company, the design should be a tool, not a department. Thanks to Design Thinking, designer or archi- tect becomes a COdesigner. The Design Management is concerned is more important to have questions and know who can give answers than to know them. Sometimes the solution can be as simple as chan- ging the question (see box). A different way of work in design The thought of the designer can ex- pand its branches in other directions that were not very common in schools, such as Design Services, Innovation through Design, User Experience, In- teraction Design, Business Design... Rethinking all these unknowns, whether you’re a designer or not, you will probably be beginning to use the tools of Design Thinking. So, run to the nearest bookstore or search on the Internet for the first hints of a different way of working in design. Surely it will save a lot of headaches to you and will open a new horizon to your company and your business model. MÁS INFORMACIÓN: www.grupidea.com www.buenaidea.es