40|REPORTAJE La Perla: a clothing store illuminated with the brilliance of glamour In the middle of the Italian city of Bologna, the new showroom of the clothing brand “La Perla” (The Pearl), shines with unique character. Its interior, projected by the architectural studio Baciocchi Associati, shows a two stories store in which there are two undeniable main characters: a golden metallic mesh and a lighting system made up of strips of LED, which go hand in hand with the different fashion collections creating a very cosmopolitan and distingTuished atmosphere. he new store of the fashion chain “La Perla”, is located in the historic center of Bologna, in the Palazzo Zambeccari, a building from the XVIII century with a neoclassic architecture. This majestic and sober image interacts with the interior spaces that offer a metropolitan atmosphere. In charge of the Project of this store were the professionals of Baciocchi Associati that took up the challenge of transforming 350 square meters into a fashion boutique where the glamourous collections of the Brand are the protagonists. The store, distributed in two floors, follows two threads. One is a metallic mesh of golden color that runs through the settings where the clothes are placed resembling small interior display cabinets. The drawers and the furniture installed carry that same element in its frontals, to continue the same interior design concept through the entire store. With it, the space has gained a bright, golden halo that wraps the customers in a refined atmosphere. Another aspect that is repeated along both floors is related to lighting. LEDs strips that project light through the openings of the metallic mesh were designed. They were installed, parallel to the walls through the entire space. On the top floor, these LEDs strips have found a privileged place: a helical structure was placed in the central part covered with the golden mesh and the lighting system runs through the entire diameter. This space was planned to exhibit one of the most distinguished collections of the brand: “La Perla Maison”. In the various showcases for clothing storage that have a small glass counter on the top, the same LEDs strips were installed. They continue the general image and they offer functionality and visual comfort to the customer. ■