42|REPORTAJE atmosphere. Combining different textures such as marble and wood, it makes the space more dynamic. The first appetizer we found, and that shows us that in the inside we stumble with unconventional retail experience is a multimedia installation that extends along the facades and welcomes us. New technologies applied in the design of the facade are natural to experience a unique, authentic and memorable brand suppliers, such as GROUP TENERIFE. This type of commercial space and implemented technologies within and outside the point of sale opens up the possibility of new experiences that lead to consumers to see the establishment of GROUP TENERIFE as a place where they can feel free to observe, touch products, interact with others, including, without feeling pressured by the obligation to purchase an item. The space is divided into four plants distributed in a museum concept which includes: twenty three clearly differentiated areas of exposure and furnished according to the exposed material; seven windows and materioteca, a library materials that it offering different options for consultation and interaction with endless material and natural lighting that provides an ideal environment for architects, designers and individual work. “Artificial light enhances the uses of each area through timely and indirect light, and aims to create a light atmosphere inside the store and highlight the product in the exhibition areas.” It also has a central table lit to check the effect on marble and onyx materials that can be backlight; space elevator, triple height, with glass walkways on the floor; ; three halls and transition zones, which are made of exhibitors by a gradient of the same material at different possibilities, , making this the most enjoyable routes, a show cooking, bar, public baths, wineries, an expositive roof garden, floor to optimal retail entertainment to complement the shopping experience, y zona para eventos y exposiciones, and area for events and exhibitions. MANUEL TORRES DESIGN has reached to fit perfectly in the design of the store, trying also to express the connection of the brand with technological innovation, creating a space designed for creating and managing a unique and exclusive experience; with the aim of identifying and qualifying a consumer who demands shopping experiences at the point of more proactive, entertaining, authentic and memorable sale. The facade has an outdoor panoramic glass elevator with orange hue, color belonging to the brand identity of Tenerife Group; and an outer glass curtain wall on the facade of Eugenio Sue Street. ■ More information: www.manueltorresdesign.com