8|APUNTES Ölmühle an der Havel: natural products in digital light The Ölmühle an der Havel is an oil factory that recently opened a new outlet in Berlin Kreuzberg. The salesrooms were designed with particular focus given to brand identity and product presentation. The colours of the proprietary goods in their natural state are displayed effectively in the precise and balanced light of ERCO Optec spotlights. T he new production and sales areas of the factory are located on the mezzanine of a building in Berlin Kreuzberg that dates back to the German architectural period known as the Gründerzeit (‘founding epoch’). The family business specialises in the production of the finest cooking oils based on a tradition of natural quality. Frank Besinger and Sabine Stempfhuber founded the Ölmühle three years ago in Kladow an der Havel, the river that lent its name to the undertaking. The new location in Bergmannstraße doubles as shop floor and production facility: All the oils are freshly pressed and carefully processed here on site. It is important to the proprietors that emphasis is given to the natural quality of their products, which are made primarily of organic ingredients sourced locally. Next to an array of cooking oils, the store offers a selection of fine teas and spices. Quality emphasised in brilliant light Communication designer Fabian Lefelmann, who had previously designed the corporate branding, was entrusted with the styling of the new premises. An important aspect for the proprietors in the interior design was a concept that emphasised the quality and genuineness of the products. Light was to play a central role. The sales area needed to be illuminated evenly, yet the products cast in an authentic light. Lefelmann opted for around 30 Optec spotlights supplied by ERCO, which ensure precise, glare-free illumination, but also versatile use thanks to interchangeable lenses. Whereas the spotlights with wide flood and flood characteristic illuminate the sales areas and product presentation zones uniformly, the oval flood and spot versions add precise accents.