36|REPORTAJE Boscolo Group’s B4 Hotel: single, recognisable message A hybrid, cross-style structure, full of different influences, a place of culture, nature and urban chic; the Milan B4 is the blueprint for hotels of the future. The exterior is distinctive and solemn, thanks to the careful work of architect Giancarlo Marzorati, and the interior is iconic and functional, due to the dynamic flair of architect Simone Micheli.