8|APUNTES Submerging into the universe of Nendo One of the stops in the Fuori Salone 2014 at the Milan Design Week has been COSxNendo, a Concept Store designed by Nendo. Oki Sato, founder of the studio, invites us to reflect amidst so many offers. HTe submerges us in his creativity universe through an installation commissioned by COS. his year, more than Week, is one of the most important and other pieces designed by his 300.000 visitors have events in the world related to studio. Artificial lighting is almost stopped by the Salone design. It has been six intense days the only tool used to conceive this Internazionale del filled with 985 events and twelve second space. Light guides our eyes Mobile in Milan. It is different routes. Unmanageable, focusing our interest in the different one of Europe’s most important but inexcusable for anyone who is objects. events of the furniture and furniture accessories industry. In this one we were shown the latest in manufacturing and design. The Salone del Mobile is not just what happens inside the premises of Rho Fiera, but also what happens in the rest of the city at the Fuori Salone. What’s even more, it looks like one day the latter will eat up the former. The whole town gets into it and dresses up in Design and not only the museums, the universities, the product showrooms...but also the stores, specially the retail stores. They get stylish for the date. The Fuori Salone, also known as Milan Design interested in good design. On this occasion, we are focusing on a Concept Store designed by Nendo. Oki Sato, the founder of the study, invites us to reflect amidst so many offers. Nendo has succeeded in creating reflective spaces linked to the retail of brands such as Hermés, Starbucks, Puma Camper, Tod’s, Issey Miyake...and on this occasion for COS. COSxNendo is located in Brera, an artistic area of Milan. It is an installation with a tour of marked museum characteristics. He submerges us as we are guided to an individual exhibition situated in the basement filled with furniture On the other hand, the first part, located on the ground floor, is drenched in natural light that shines from outside. The spotlights are inconspicuous reinforcing and unifying the discourse. In 2007, H&M Group, launched COS as a fashionable brand. They like the “functional design developed from simple ideas”. Therefore, simplicity, purity, materials selection, and small and sophisticated details are the starting point that Nendo and the brand have in common. Nendo’s philosophy to re-imagine the everyday objects and to offer, what they call epigrammatically, a