68|A FONDO vertical, meaning communication bet- ween areas (stairs, escalators, eleva- tors) and horizontal, which accompany us in the succession of satellite stores. To these we can add those ones which shape the architectural structure of the center. The idea of area needs a more com- plex and complete treatment because of the different areas is intended to create a space, an atmosphere, an experience. Vertical areas, horizontal areas, incli- ned areas, curved areas... are defi- ning the space, direct us and engulf us as a compelling lighthouse and lead us inside the center abstracting us from other aspects. The area is the most directly connec- ted element to the center representa- tion, meaning-laden areas identify the place and seek to provoke a general sense, complex, but mostly full of visual stimuli. The area implies visual experience and therefore the systems, the lighting solutions provide for an immense range of possibilities and dynamism, the chro- maticism acquire an important role. On the entrances it is common to find the sandwich effect, the light on horizontal surfaces surrounding us both in the upper and the lower level making us feel protagonists in our way into the centre-castle-fortification. The areas, whether vertical or ho- rizontal, treated as a succession of planes create volumes, perspective effects favoring the depth of the sight. The vertical areas used in a backlit way, provide communication, generate visibility and are a clear reflection of the light- architecture junction. When dealing with areas it is impor- tant to control the environment, the location and play properly with the architectural layout and the aesthetic factors without forgetting the normative. For all this, having the best lighting arguments, we will arrange your lighting design to set your dream image, to evoke, to appearance, ultimately to give the center its true symbolism.■