62|A FONDO W ith the name of shopping centers we identify those emerging areas, preferably, on the outskirts of cities, which generically in Anglo-Saxon literature are identified as malls. Spaces that often arise as a result of a studied urban planning, and shaping a new logic in the distribution of functions and or economic roles. The name “shopping center” uses two terms rigging confusion since a portion of these spaces are located more in the periphery than in the center, so acqui- ring a new role of centrality, and its role goes beyond the typical buy-sell trade associated with the term as the leisure gains significant weight and establishing a strong relationship between the com- mercial and leisure activities that work mutually as a pretext being strongly associated. Different studies and analysis es- tablish around these new spaces of relationship, post-modern spaces of leisure and consumption, terms which allow us to get closer to its conception, definition: micro cities, spaceships, for- tified site, place of worship, the temple of consumption, female belly, universe of deception, symbol of modernity-post modernity. In any case it is a phenome- non that transcends the commercial di- mension and is situated in the symbolic. There are many analyst and researchers who have dedicated themselves to the study of the phenomenon. Jeremy Rifkin, sociologist, economist, writer, political and economic advisor, investigates the impact of scientific and technological changes on the economy, the workforce, the society and the envi- ronment. According to Rifkin we are in a new era, that of access, replacing the market and the actors change: Market - Net- works; Property - Access; Vendors - Suppliers, Customer - Users, Work ethics - Ethics of the game; Geography - cyberspace; physical property - Inte- llectual property. There is a slow but unstoppable movement from an era in which the ex- change of the property played a key role in the economy into another one where the acquisition of life experiences turns out to be a real commodity. The public square as a common good, space for communication, of shared experiences, of activities, disappears A commodity The meeting point of culture, where it grew and reproduced, disappears, and is the shopping center that hosts and keeps new activities, making them a commodity, culture exists as a commo- dified experience. The malls, analyzes Rifkin, become pla- ces to buy access to experiences (clas- ses, shows, exhibitions, concerts, food, child care, medicine, sports, shopping, family gatherings or friendship). Malls become complex communication