52|PROTAGONISTA also a very important issue. It was also important to find the caress, the switch. Many times, the design is pending from technolo- gy. The switch is always there, but in the case of the Chinese, you hit it, ti ti ti ti, and at the fourth time it no longer works. With the Ger- mans, ti, ti, ti, ti always work but (he makes the gesture of money with his fingers) it costs tanti soldi. Dobbiamo trovare il prezzo. 300 euros ... Is there any aspect of Lotek that you did not like once the pro- duct finished? Javier Mariscal: The only thing I’m not happy is that we have a single version, the colored, but we have also developed a black version and one in aluminum. I think that when you repeat a lot, the aluminum is much more appropriate, the sales market opens further. There may be four or five colored lamps, but it is more personal, and somehow it narrows you a lot and makes it much more unique. So what is it that you like the most? Javier Mariscal: Lotek has a point of friendly lamp, affectionate; you almost give him a kiss every day. And petting was important to me. For example, I have it at home, I’ve had it more than 24 hours on and the touch remains cold, not burning. And it also has this almost telephone touch; it makes you want to pick it up and call... We were also talking about a pro- gram to connect to a computer and when you arrive and it recognizes you or it already knows that at nine you have to turn it on... Being LED, I also wanted the version that you hit twice, ti-ti, and you have disco version in the sense that white light will change to blue and such ... Because suddenly, one day in the office, they think ‘today we will do a little party’ and all put the disco version and “txin txin , wow, wow “. Lotek is a very expressive lamp. It may be sleeping very folded over herself. I insisted very much on this issue, that it could be very relaxed, like sleeping, that could be folded back. Which are the characteristics that differentiate Lotek of other Artemide’s lamps as famous Tolomeo? Laura Cassotta: They are two com- pletely different offers. In the lamp Lotek there conjugate a particular personality, a very current design and a top technology. No doubt, Lotek is a lamp very Marshall. The Tolomeo is a flexo who can place both in classic places and in spaces High Tech, with a form that one adapts easily to any type of interio- rismo, this one is his function. What public is directed? Laura Cassotta: It is a very versa-