Marcas, identidad, comunicación, formación: Gestión integral de la comunicación y el conocimiento
This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at El 7º Encuentro de Mercados Municipales Minoristas presenta casos de éxito dentro y fuera del país

The 7º Meeting of Municipal Markets Retailers presents cases of success inside and out of the country


28 February 2012

The bazas main of the retail market are the vicinity, the confidence in the prescriptor, the specificity of his offer, the variety of the assortment, the efficient answer to the demand and the flexibility of his prices. Like this it has it resaltado Víctor Martín Cerdeño, professor of the Universidad Complutense, expert in distribution and consumption, in his report presented yesterday, day 27 February, during the first day of the 7º Meeting of Municipal Markets Retailers, that finalises today day 28 in Saragossa. Besides, the speaker has recalcado: “Like marketing venue, the municipal market keeps on being competitive, but needs a more modern image, in addition to the implication in the management of the traders that in them operate”. Martín Cerdeño has suggested: “The new neighbourhoods need markets with a new mix commercial between cool products, feeding packed, references of droguería and perfumery, activities of leisure and esparcimiento”.

After the intervention of Martín Cerdeño, took place a round table on 'New neighbourhoods, New Markets', moderated by Carlos Pérez Anadón, Adviser of Urbanismo, Infrastructures, Equipments and House, of the City council of Saragossa. A round table that had the following participants and respective subjects: 'The new markets of the city of Saragossa: Valdespartera and Park Venecia'; 'The new markets of the city of Boroughs: Market North and Market G-9'; 'Adecuación and improvement of the competitiveness of the markets of Vigo: practical Guide'; 'The modernisation of the current system of distribution of perishable alimentary products of the Republic of Panama'; 'Bet by the rural trade. The experience of Aragon'.