Interview to Santiago Alfonso, director of Communication and Marketing of Cosentino
Can explain us how a small familiar company has turned into world-wide referent, keeping, besides, his business structure?
Beyond all doubt, thanks to the proof, to the daily effort, the spirit emprendedor of the family Cosentino during decades and to the firm bet by the innovation and the fact to be better each day. The success of this business project neither had been possible without the work of an excellent human team, and without having an only product in the world, solid and innovative as it is Silestone.
The Group Cosentino was one of the pioneering companies in arriving to the external markets. They think that the internationalisation is fundamental to ensure any company?
Sure enough, the internationalisation is fundamental, more still in the difficult period in which we are immersed in Spain. From the year 2009, in Cosentino have noticed how ours sales decrecían in our country, at the same time that grew in the international markets. To exemplify this fact, can say them that Group Cosentino has invoiceed 428 million euros in 2012 and 86% of this turnover has generated out of our country.
However, in Cosentino, also think that are necessary other factors like the perseverancia, the continue working and struggling daily by our project, and a firm bet by the innovation and the development of new products that do us keep us in our position of leadership regarding the competition.
In these so difficult moments, which is his strategy and his recipe to face up to the crisis?
Differentiation. In this bases our strategy. We have to follow working to do the better things that the other, because of the strong competition that exists in the frame of the current and complicated coyuntura economic. The difficult is not to arrive to the highest, but keep.
For this, have the best human team formed by 2.300 employees delivered by all the world, and a wide range of innovative products focused to offer only solutions for the architecture and the design. We can not forget ours stood out and important world-wide presence with the distribution of our products and marks in more than 60 countries, and the implantation of 17 subsidiaries with active own and more than 70 Cosentino Centers by all the world.
Edition after edition, year after year, the Group Cosentino presents in Construmat his main novelties. From his experience, what contributes them participate in Construmat?
Construmat Is one of the fairs devoted to the most important construction to European and world-wide level. Here they give professional appointment and companies of the sector of recognised prestige to world-wide level. For companies like Cosentino is a big to escape you of opportunities of business.
In this sense, Construmat faces his 18ª edition with a different approach to help to the industry of the construction of our country to go out of the current crisis. Which assessment do of Construmat 2013?
Know adapt to the current and complicated situation in which we find us is fundamental to give them the push that need to the sector of the construction and the architecture. In Cosentino, think that is in this way in which it centres Construmat 2013 and applaud the new approach that will take the fair because it is, definitely, a form to give answers to the interests of the companies.
In Spain, have a lot of solutions that offer to projects that gestan out of our country. Construmat 2013 can turn into the perfect stage where the national offer and the international demand arrive to big agreements.
We are very ilusionados with Construmat 2013, since it will be the first time that show to the new ours market surface ultracompacta Dekton ‘by Cosentino'. We are safe that this new product, that will begin to commercialise this year, will revolutionise the world of the architecture and the design.
