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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Velux amplía su patrocinio de la Liga de Campeones de Balonmano hasta 2016

Velux Expands his sponsorship of the League of Champions of Handball until 2016

12/03/2012

12 March 2012

Velux EHF Champions League, the competition of clubs more important of Europe, has showed to be an excellent party for the Group Velux, that has companies of sales in all the continent. In 2010, the company signed an agreement by three years with the commercialisation of the EHF, and like this went in in the competition like his main sponsor for the first time for Ties it Champions of masculine Handball. Now, to half way of his second season like main sponsor, the Group Velux has signed by three years more.
Final of the League of Champions 2011, with the sponsorship of Velux
Final of the League of Champions 2011, with the sponsorship of Velux.
“When extending the agreement, manifest our commitment of sponsorship like an important part of our campaign of marketing. Velux EHF Champions League Is a very powerful platform, no only because of his thrilling nature, but also because it arrives to all, men and women, boys and adults ", says Michael Rasmussen, director of VElux Group of Branding and Marketing.

And adds: “we Are very happy with the concept of the competition. Our sponsorship is in continuous development and think that has still more potential, with what will reach greater profits to measure that add activities in the next years”.

Commenting the agreement, Tor Lian, president of EHF, said: “The EHF, in particular by means of the esmerado work of Marketing of the EHF, has enjoyed of an extremely positive cooperation and gratificante with the Group Velux, that has seen the continuous development of the product of the ‘Champion League' in the international market of sports. I trust that this so positive relation continue in the future”.

Peter Vargo, general director of the EHF Marketing GmbH, said: ”it would like Me give the thanks to the Group Velux by his continuous commitment with the handball and with the Velux EHF Champions League. The signature of a new agreement by three years in these moments, in half of his second season like main sponsor, puts of relief so much the success of our association like the fortress of the mark that have developed.”

The expectations of the Group Velux with the sponsorship have seen confirmed during the initial period of the agreement. And the employees Velux have taken the sponsorship of heart.

“Have had a very positive answer, so much to internal level and as of the numerous invited that have shared a thrilling afternoon and very entertained with us in the fields of handball", says Michael Rasmussen.

During the first season, Velux invited to the parties to 3.500 people. In the final of 2011, Velux EHF FINAL4, the organisation Velux had to more than 650 invited. For the final that will celebrate in Colony, in May of this year, will be presents still more invited of Velux- some 800-. Together with 20.000 fans in the field of Laxness in Colony, and more than 300 million telespectadores of all Europe, will be able to enjoy of a thrilling weekend of handball.

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