Armacell, the manufacturer of technical foams and world-wide referent of the market of materials of flexible technical isolation, has carried out a renewal of the corporate image, following the criteria of interest, usabilidad, utility and effectiveness of the documentation headed to his customers. After the realisation of a study on the specific interest of the installers and prescriptores regarding the informative needs of the products and of the company, the department of Marketing of Armacell finishes to present a totally renewed image and of application to all the elements of communication of the company. The new catalogues of Armacell present like a ficha technical with the technical data of the product, range and prices, the three essential appearances that have to contain, as they have manifested the customers in the study. By his part, the graphic treatment reinforces the image of product and gives visibility to the mark. Annexes to the ficha technical, and for his use of independent form, will edit a series of complementary documents where Armacell will inform widely on the ranges of products, in function of the areas of application, and with the aim to resolve the doubts on the most suitable isolation that requires a determinate type of installation. To all this, fits to add the visual impact of the new image, based in a chromatic evolution that enhances the leadership of the image of the installation.