ASCER and Ivex sign a Convention of to promote the sector azulejero abroad

ASCER and Ivex (Valencian Institute of export) have signed a collaboration agreement for the sectoral promotion of the azulejera in the outdoor industry. This is the fourth consecutive year in which Ivex and Ascer sign this agreement, which aims to support the dissemination of Tile of Spain in the world through actions to meet its design leadership and constant commitment to innovation in the azulejero sector.

Some of the specific activities planned for 2011 are seminars aimed at prescribers of ceramic in different European cities: Milan, Berlin, Hamburg, Kiev and Rotterdam; presence in trade fairs with information stand of Tile of Spain in: Project Qatar (may) Qatar in India (Indarch, September) and Turkey (Unicera, already held). It will also support the campaign of sectoral promotion with advertising inserts in sectoral magazines and architecture and interior design.

These actions included in the Convention complement to other promotional activities in which the Conselleria of industry through its various orders of aid, promotes the internationalization of enterprises of the Valencian ceramics industry (order Afin, in support of the participating companies in Cevisama;) Interinnova, of globalization and trade promotion; implementation; (or Ivex) which directly benefit companies.