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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Ascer participa en en Cersaie 2010 agrupando a 80 empresas

ASCER participates in Cersaie 2010 grouping to 80 companies

04/10/2010

October 4, 2010

On Tuesday kicked off 2010 Cersaie, where 80 companies in the ceramic sector Spanish - sanitary and auxiliary industry including - participated as grouped with the support of Ivex and the Icex. This year, the group formed by the Spanish ceramic companies constituted the main foreign participation at Cersaie, which reinforces the position of Spanish pottery in the international markets and reaffirms the effort to expand the brand Tile of Spain abroad.

Within the promotional activities carried out by Ascer, the Ivex supports the publication of several infomercials in two international ceramic magazines. Communication and relationships with the specialized media actions are stepped up in United States, United Kingdom, Germany, India, France and Russia, where the industry has specific promotion plans. In addition, within the framework of collaboration between Ascere Ivex for promotional activities, has organized the participation last June a fair in the Lebanon, the seminar for prescribers in Transacciones coinciding with the week of the Valencian Community, as well as the future participation in the Beijing Biennale with an ephemeral space of ceramics and a seminar on ceramics in Frankfurt (Germany) for architects.

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