Ideal Standard launches its new range of bathroom fittings

Many are the factors that made the joint work of Ideal Standard and Studio Artefakt has been awarded several times. Their solutions for bathrooms SimplyU have obtained Awards Red Dot Design in the category of 'product design' and the prize iFDesign, awarded to the 'Natural' and 'dynamic', lines that have been the designs most outstanding, valuing them as the best concept in the industrial design category.

One of the strengths of the Attitude series is the Click Technology, which helps you to highlight both for its environmentalism and his savings. According to their spokesmen, "models with cartridges Click Technology save more than 50% of the water thanks to the ECO Stop function, while models with flow limiter are equipped with a regulator that reduces water consumption up to 5 liters! per minute". In addition, the thermostatic models can also reduce the use of the hot water according to the choice of the user.

It is also important to mention that for the first time, Ideal Standard has fitted one of his series of taps with its Cool Body technology. It is no longer just for thermostatic, but also for monocontrol (washbasin, shower and baño-ducha). This technology prevents overheating, even when you have hot water on the circuit. The fitting can play at any time without risk of Burns, ensuring optimum security.

The concept of SimplyU revolves around 4 different styles under the lines Clear, Natural, Dynamic and Intensive. These categories range from minimalist and functional until soft and emotional. This collection resenta 25 sink, furniture, 14 models of taps and 4 mirrors with a digital display with the time and date, as well as integrated shelves, lamps and delicate embellished accessories.

"SimplyU is a new unique concept, which allows the user to create his own bath as an extension of his personality." Filip Van der Linden, Vice President EMEA for collections of Ideal Standard International says that "with this new concept, we feel that we can reach all users - any lifestyle - and give them the opportunity to turn your bathroom into a space of relaxation that adapts as much as possible to his personality".

Artefakt German Design Studio has designed the ranges Attitude and SimplyU, the last being that is rooted in the philosophy to "create your own personality". It is a new and customized the design concept, which allows users to create their own bath based on individual choice and design preferences. Achim Pohl, partner of Artefakt, says: "We are deeply interested in industrial design and we continually strive to exceed the expectations of users." "Is a wonderful feeling knowing that our passion and our close collaboration with the Ideal Standard International team has had impact on several distinguished awards."

Ideal Standard can be proud of their accomplishments because the Red Dot Award is one of the oldest and most renowned, international design awards which dates back to 1955. Only comes to particularly creative, innovative products, quality and consists of particular categories such as 'Red Dot Award for product design', 'Red Dot Award for communication design' and 'conceptual design award Red Dot'.

On the other hand, the iF Design Award, which dates back to 1953, is today one of the oldest and most renowned design worldwide competitions. It is delivered to companies and design studios that have been shown to provide users of high-quality products and services, and symbolizes the company's commitment to innovation.

Ideal Standard International works with some of the designers and the world's best known architects, as Jasper Marrison, Artefakt, Marc Sadler, or Jean Nouvel whose collections have received awards from design over the years:

-Fiorile, Enzo Mari, selected for the Compasso D'Oro

-Small, of Franco Bertoli, which is cited in the ADI Design Index publication

-Moments, of Artefakt, network DotDesign Plus, Germany

-Artefakt, Red Dot best of the best) Tonic, Design Plus and iF Award

-Marc Newson, Marc Newson good design, United Kingdom

-Active, Artefakt, network DotDesign Plus, Germany

If the client is interested in an "enduring" model, Ideal Standard offers 'Ventuno', created by the award-winning Italian designer Franco Bertoli, and which remains faithful to the main assets of Ideal Standard: design, innovation and functionality. Invisible fixations of the toilet and bidet Ventuno accentuate the purity of its design creating long and unbroken lines and smooth surfaces. This collection of toilets extra presents some innovations specifically designed for comfort and hygiene. Equipped with a 'click and lift' system the lid and seat are separated the Cup quickly and effortlessly for easy cleaning. Its slower closure eliminates the drawback that closes coup and its range offers optimal features