The unification of the new corporate identity of Parex is already a reality in all its factories
March 31, 2009
The company Parex, before Texsa mortars, changed its name in June 2008, and embarked on a major challenge for the future to become part of Parexgroup, a powerful international player in the manufacture of industrial mortars for the construction.
Now, eight months later, this ambitious project is a reality and the implementation of the Parex brand in all the factories of the group in Spain has been a relevant event for the new position of the company.
A tuning that has entailed an extensive investment and a long process of implementation of the new image in towers of production, distribution buildings, offices and accesses of polygon or road of all factories of the Iberian Peninsula: Les Franqueses del Vallés (Barcelona), Albatera (Alicante), Mollina (Malaga), Villaluenga de la Sagra (Toledo), la Bañeza (León) and Pontevedra.
At the same time, the new image continues its process of implementation on media as the packaging of the brands Cotegran (solutions for façade) and Lanko (mortars tail and technical mortars), and the documentation of the company: catalogues, letters of colors and manual Guide, among others.
