Valencia 2014: The international appointment of architecture, interiorismo and design
The Prince of Asturias, Felipe of Borbón, accompanied of the minister of industry, Power and Tourism, José Manuel Soria, will inaugurate tomorrow to the 11 hours in Fair Valencia Cevisama, Fair Habitat Valencia, Fimma and Maderalia, the four fairs that integrate in
‘See us in Valencia 2014' is the appointment that will agglutinate of the 11 to 14 February a powerful offer of commercial fairs beside a complete cultural program and of avant-garde so much in the enclosure of Fair Valencia as in the city of Valencia. Inside this wide offer of contents includes the conjoint celebration of the four fairs that lead in Spain the concepts of the design and the architecture: Cevisama (ceramic, bathroom and natural stone), Fair Habitat Valencia (piece of furniture, lighting, kitchen, and textile for the home), Fimma (machinery for the wooden transformation and piece of furniture) and Maderalia (components for the industry of the piece of furniture and the wood).
Together with the previous, ‘see Us in Valencia', agglutinates a program of activities of avant-garde, in which the city of Valencia has a paper stood out. This program includes exhibitions, homages, ‘showrooms', conferences, reports, architectural routes by the city, gastronomic events and events in which maridan some of the main values of the Spanish culture: the architecture, the kitchen and the art. All these events will celebrate in emblematic spaces of the city of Valencia.
Four fairs with a common denominator
This international appointment is directed and thought for the professionals of the sectors of the ceramics, the piece of furniture, the lighting, the textile for the home, the machinery and the components for the industry of the wood in general and especially for the professionals related with the sectors of the interiorismo, the architecture, the decoration and the design. It treats of prescriptores, decoradores, interioristas, architects, that look for global solutions in the world of the decoration and the interiorismo. They look for all that that contributes value to the construction, from the coating of a façade, until the windows, the doors, the wood, the bathroom, the kitchen, the marble, the tile, the piece of furniture, the lighting, the textile for the home…
Is what designates the market of the contract. In fact, more than 25% of the visitors of these fairs have this profile. It treats mainly of architects, interioristas and decoradores that look for global solutions for his projects. In this way, the offer of the four great fairs and makes possible a singular shop window devoted to the interiorismo, the decoration, the architecture and the home: furniture, lighting, textile for the home, coatings ceramic, marble, kitchen, bathroom, doors, windows, parquet, floors laminados… In definite, all the necessary to design an integral project of a space habitable.
A powerful offer ferial with 1.400 signatures and marks
In the commercial section, the conjoint celebration of the four contests in Fair Valencia supposes 160.000 square metres of surface expositiva and the presence closely of 1.400 signatures and marks expositoras, of which 75% are Spanish and 25% international.
The four fairs are the main platform of business and internationalisation of four key sectors in the Spanish economy. The macrosector habitat is, at present, the sixth more exporting sector of our economy and the industry that sustains it supposes near of 3% of the national GDP
Besides, is foreseen the assistance of 100.000 professional visitors pertinent of 140 countries. It has developed , likewise, a powerful campaign of international promotion in markets prioritarios like Maghreb (Morocco, Algeria, Libya, Tunisia); Africa Subsahariana (Namibia, Botswana, South Africa, Mauritania, Niger, Kenia, Equatorial Guinea, Guinea Bissau, Guinea Conakri, Uganda, Angola, Ghana, Gabon, Ivory Coast and Nigeria); America (United States, Mexico, Dominican Republic, Argentina, Peru, Brazil, Colombia, The Saviour, Panama, Costa Rica, Chile, Ecuador and Bolivia); Middle East (Saudi Arabia, Arab Emirates Joined and Qatar); Asia (India, China, Malaysia, Korea, Japan, Indonesia, Thailand and Vietnam) and Europe (Germany, France, United Kingdom, Italy, Russia, Portugal, Ukraine, Bulgaria, Czech Republic, Belgium, Holland, Luxembourg, Ireland, Poland and Croatia).
The best marks of the macrosector habitat
Regarding the offer of the four fairs, sign them leaders have confirmed his assistance to the contests. In this sense, in the field of the floors and wall coverings ceramic, the visitor will have the presence in Cevisama of marks like Azuliber, Marbles Serrat, Pamesa, Peronda, Live, Aztec, Tau, The Mill, Natucer, Mainzu, Saloni, Falcon, Aparici, Gayaforés, Sanchis, Aranda, Grespania, Ceracasa, Atenea, Keraben, Cerpa, Rock, Navarti or Venus. For the construction solutions will have of the offer of leaders as you Knit Borja or The Escandella. Inside the zone of bathroom have confirmed his presence Bath payment and the marks of the Group Rock, as well as the specialist in grifería Standard Hydraulics, between others.
If the visitor is interested in the field of the architecture what better that have available the solvency of marks leaders like Cosentino or Dupont Corian —present in the offer of Fair Habitat Valencia— or the design of Italian signatures like Arredo 3 and Glow Milano. The offer of Fair Habitat Valencia is, without place to doubts, one of the most complete regarding the sectors of furniture, lighting and textile home with marks like Andreu World, Canella, Stolen, Capdell, Guadarte, Ascensión Latorre, Tecni Nova, payment Alexandra, Hammered, Lladró, Group Seys, Amboan, Actiu, Almerich, Martínez and Orts, Serip, Ilexpa, Luzifer, Contradictions, Skyline, Joenfa, Vondom, Castro Lighting or Point, between many others more.
Finally, already inside Fimma–Maderalia, the present marks will offer the ideal solutions in the field of the construction in wood and other materials. A good example of this is Faus Group, Nivic-Dalian, Sibu, Dupont-Corian, Group Alvic, Krion Porcelanosa Solid Surface or Paviments i Revestiments Serra as well as the intelligent systems of herrajes of Julius Blum, Grass, Titus, Kesse Böhmer, DB Group, Salice, FBS Prolilati, Indaux, Emuca, Häfele or Sc Herrajes, or treatment and finishing of surfaces like IVM Renner, Laboratories Rayt, industries Omar or Valresa. Of the same way, add also leaders in machinery and technology like Barberán, Biesse, IMA, Rierge, Preziss, Virutex, Weinig-Holzer or Cehisa.
Complete diary of events
Beside the commercial offer represented by the four fairs, the dimension of See Us in Valency outlines in a complete diary of events that will realizar so much in the own enclosure ferial as in the city of Valencia.
In the diary of acts, that will develop the next month of February, stand out events eat:
• Trans/milestones, sample of architecture and interiorismo related with the world of the ceramic
• Nude, platform for young talents in design opens to other sectors as it is the ceramic design, the one of bathroom and design of elements that uses the auxiliary industry of the habitat.
• Agora nude. Space of dialogue between designers, interioristas and professionals of the sector. They will celebrate conferences of figures like Enrique Loewe, Ramón Esteve, Juli Capella, Ramón Esteve or the architect specialist in contract Jorge Arditti.
• Forum of architecture and Design, cycles of conferences and tables of debate on architecture, design and interiorismo, with the participation of world-wide referents in these fields. Between them it finds Miguel Herranz, industrial designer, the interiorista Susanna Cots and the winners of the Prizes ASCER of interiorismo and architecture in ceramics.
• Congress Integral Rehabilitation in the Edificación- RIED: Congress that versará around the Energetic Certification and the current situation of the rehabilitation, as well as on the opportunity of business that supposes for the sector. It will celebrate the next 11 and 12 February in the Centre of Events of Fair Valencia.
• International Contest of Design: Contest of ceramic design and of bathroom in which they will be able to participate those students inscribed in any school of Design, Fine arts, architecture and Engineers, national or international, as well as the students of postgrado and master.
• ShowBoom, the city of Valencia puts to the service of the display units of the commercial fairs his emblematic places for the presentation of his products. Display units Like Inalco or Canella will open a showroom in the Market of Columbus, Lladró in his shop of Poet Querol, Capdell in Russafa…
• Exhibition ‘Legs'. Interpretation of a leg of table by 20 big names of the international design. It will celebrate in the IVAM.
• XL/xs: Selection of products designed by national and international architects and emergent professionals in all the fields abarcables by the architect, from daily objects, fashionable products, of construction, graphic design, lighting, etc. Will celebrate during the months of February and March in the Espai The Rambleta.
• Congress of Hotelería: Forum of interiorismo and contract for hotelería and hospitality industry. Organised by the Technological Institute Hotelero (ITH).
• Prizes Alpha of Gold. The prestigious prizes Alpha of Gold of the Spanish Society of Ceramics and Vídrio distinguish those display units Spanish with products, processes, machinery and equipment by his technological innovation and/or artistic, functionality and utility.
• Contract Bussines Area – Meetings Contract. An edition more, the business of the contract will be leading in Fair Valencia with a program that will include distinct talks and tables of work around the opportunities that offers to the Spanish industry the business of the contract. They will participate, likewise, recognised prescriptores international.
• Exhibition “Bravos”, curated by Juli Capella, is a sample that gathers the work of 21 Spanish designers with a wide international projection. It is the first time that this sample can see in Spain, after having travelled by diverse American and Asian cities.
• València Disseny Week 2014 (VDW). Organised by the Association of Designers of the Comunitat Valencian and with the support of Fair Valencia. Exhibitions, conferences, talks, showrooms, presentations, inaugurations, workshops, etc…. During the week of celebration of See Us in Valencia and that put in value the relation between the design, the society and the world of the company. They integrate in the VDW the exhibitions ‘From Valencia with Design' in the Museum Sant Pio V and the sample ‘I buy it' in the Muvim.
• Exhibition ‘Eats House!'. It celebrates in the space The Ships and treats of an innovative project that proposes to the viewer an experience in the design of interiors through the links between the concept marries and the bread. It involves to the School of Designers of Interior of the Comunitat Valencian (CDICV).
• technical Days Exco organised by the UPV around the scientific investigation in the architecture and edificación.
• IV Ceramic meetings Innova. Networking Between companies of the habitat, construction, architecture and ceramic. They boost meetings between them to share innovative technological proposals and discover solutions for new challenges.
