Tile of Spain Is present in the fair Mosbuild (Russia)

The planned activities by Tile of Spain stand out the presentation of the winner of the second edition of the contest of architecture ‘Tile Story' for the design of the Spanish Pavilion of the fair Mosbuild. The contest consisted in the design of the stand informative of Icex-Ascer for the Official Pavilion Tile of Spain in the Russian fair Mosbuild 2013. All the participants had to conjugar an innovative design with the functionality, always using ceramic product of the marks inscribed to the contest. The first place was for the project of the recognised Russian designer Denis Avanesov whose design will be able to see in this edition of Mosbuild.

Ascer-Tile of Spain Has a Plan specific Country to promote the coatings ceramic Spaniards in the Russian market that has the support of the Icex. In addition to the participation in this important contest, the Plan includes the celebration of seminars oriented to the channel of the prescription; an advertising campaign and of publirreportajes in skilled magazines, of decoration and of architecture, between other activities.

Recently, celebrated in Ekaterimburgo a seminar for distributors, architects and other public prescriptor with a big success of assistance. Under the Ceramic ‘title in the architecture and design of inner', presented the infinite possibilities that the Spanish tile offers to the architecture and ceramic offer. In addition to the seminar in Krasnodar, are foreseen more days along the year in the wide geography of the Russian Federation.

Another of the promotional tools of the baldosas ceramic Spaniards in the market is the edition of the magazine Ceraspaña in his version in Russian. The magazine distributes in paper and is also available in his version with contents expanded in the web www.ceraspana.es

The Russian Federation is in the actuality one of the main importing world-wide of ceramics and the third in the ranking of international destinations of the Ceramics of Spain. The sales in 2012 to the country reached the 161 million euros, what supposes an increase of 27% with regard to 2011. This growth is important place that chain the third year of increase of sales, that in the previous exercise was of around 20%. The Spanish sector is also the main foreign supplier of pavings and coatings ceramic to Russia, with a quota of market of 30%.