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Formica Group celebra su primer centenario con un nuevo logotipo conmemorativoFormica Group Celebrates his first centenary with a new memorial logo
17 January 2013
Formica Group, ‘the inventor of the laminado', fulfils 100 years like referent in invention, innovation and design, and initiates in 2013 a global celebration of the mark Formica and his past impact, present and future in the design.
“100 years ago that the products of the mark Formica touch each appearance of our lives, every day, to the revestir million spaces in which we gather us, work, learn, do shopping, eat and play”, signals Mark Adamson, ex CEO of Formica Group and current CEO of his Fletcher Building, owner of the company. “The world has matured with the laminado of the mark Formica and will please us follow revistiendo million surfaces more in the next generations”.
Formica Group Has associated to the consultores in design of world-wide fame Pentagram to create a campaign of attractor trucks anniversary for his iconic mark Formica, that will include:
- Logos ‘Formica Forever' of the 100 years and elements of complementary mark, to be used along the year 2013
- A payment of Anniversary Formica, with 12 graphic designs new based in the mark and his history, that will present in Europe in March of 2013
- The book ‘Formica Forever', that celebrates 100 years of history, design, cultural impact and commercial expansion, available around the middle of 2013
“All these memorial actions are a homage to the construction of an iconic mark", signalled Paul Zuckerman, president of the Division of Laminados and Panels of Fletcher Building, that includes to Formica Group. “When fulfilling the mark 100 years, have a century of invention, commercial strength and attainments. It is a big history”.
