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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at BigMat espera ingresar en 2013 un total de 1,9 millones de euros

It teachs it it celebrated his útima annual informative assembly

BigMat Expects ingresar in 2013 a total of 1,9 million euros

Editorial Interempresas04/01/2013

The group BigMat gathered again to all his associated to do balance of 2012 and explain strategies for this 2013. The appointment was the Saturday 1 December in the hotel Meliá Castilla of Madrid and summoned to all the associated of the mark. During the informative assembly, the partners knew through the managers of the different departments of BigMat the results of the 2012 and the actions and aims for the 2013.

Lorenzo of the Villa, president of BigMat.

As always, Lorenzo of the Villa, president of BigMat, inaugurated the act and incidió in the need to adapt to a world in constant change taking advantage of the “arms” of which have the associated as they are, between others, the vicinity and the personalised attention. By his part, Jesús María Prieto, general director of BigMat, exposed the general lines of the Annual Plan 2013 of the group.

One of the most significant data for the group are the excellent results obtained in the study of notoriety of mark realised by the Institute of Investigation Ipsos, where this head office of shopping has registered a spectacular growth: the mark BigMat has gone up in 300%.

In what to the budgets refers , will be expansionary in actions and services for the partners (that they will increase in 21%) and restrictivos in general costs. Regarding the shopping, like novelty the director of this department will be also the commercial director of the signature.

The figures situate to BigMat like leader of the sector inside the on-line market. His web has received a total of 143.827 visits and in concrete the Campaign Summer 2012 had 33.210. The new web page is one of the projects with more importance inside the Annual Plan for 2013.

Jesús Mª Prieto, general director of BigMat.

The ‘fuselage insignia of the mark', the logistical platform of Castellón, will follow expanding his installations and will have new routes. Like final aim poses a substantial saving of all the questions related with the logistics and the loyalty of the providers.

The group continues with his politics of potenciación and dinamización of the mark to obtain greater quota of market through commercial actions and of marketing as they are the fortnight of the product, the brochures of stations, the promotions in campa and on exhibition or the daily offers. incide In the strategy to do of the point of sale a centre of alive purchase where the customer receives a professional and skilled deal, able to attend any need or demand.

BigMat Has registered an increase of 8% in his profits with regard to the 2011. In 2013 wait ingresar a total of 1,9 million euros and arrive until 6% of the Spanish population.

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