This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Pladur hace frente al ‘ruido’ de la crisis con nuevas iniciativas

Already they are available in the market his new ceilings fonoabsorbentes

Pladur Faces up to the ‘noise' of the crisis with new initiatives

David Muñoz21/12/2012

On 20 December, the Hotel Westin Palace of Madrid received the traditional meeting prenavideño of Pladur with the media, in which the company does balance of the year and presents his strategic lines for the following exercise. The innovation, with the launching of his new ceilings fonoabsorbentes, and the internationalisation, with the entrance in new markets, keep on being fundamental axles in his development.

In front of the so adverse situation that shows the sector of the Construction in Spain, in all his slopes (edificación residential, no residential, rehabilitation, reform…), Pladur follows showing a big dynamism, with new initiatives to keep the senda of growth.

In this sense, and continuing with his innovative vocation, has launched a new line of manufacture of ceilings fonoabsorbentes, with eight perforaciones distinct, that allows him develop until 250 different models, converting like this in the widest offer of all Europe.

After the presentation of the line of continuous ceilings, Pladur announces for principles of 2013 a new line of ceilings registrables with a big variety of configurations.

Of left to right: Nicola Chapman, director of Marketing of Iberian Plasters-Pladur; Enrique Ramírez, general director of Iberian Plasters-Pladur; and Patricio Abando, director of Sales of Iberian Plasters-Pladur.

Like another strategic line of Pladur, Enrique Ramírez, general director of Iberian Plasters-Pladur, stood out the increasing internationalisation that is attaining the company. Already it has own structure in Spain, Portugal and France and, to level of export, follows winning terrain in other parts of the world like Sudamérica (Chile, Brazil…), the countries of the Caribbean, the Mediterranean Africa and, increasingly, the Western Africa-Subsahariana.

On the other hand, Patricio Abando, director of Sales of Iberian Plasters-Pladur, added that in spite of the difficult situation that crosses the construction in Spain, the sector of the plates of plaster offers a singular case, when explaining today with the double of companies that there was to the start of the crisis, what, to the margin to suppose a greater competition, has to contribute to expand this market.

Singular works with Pladur

In spite of the fall in the activity constructor, Pladur follows being present in works and projects stood out like the one of the Hospital Rey Juan Carlos (Móstoles), where has prevailed the reduction of noises; the Building FNAC, in which it has given importance to the energetic efficiency; the houses of Can Missesy, projected by Jean Novel; the International Hospital Medimar (Alicante); or the reform of the Hotel Sardinero.

Performances in Marketing

Finally, Nicola Chapman, director of Marketing of Iberian Plasters-Pladur, reviewed some of the last initiatives taken from his department, like the announcement of the 23ª edition of the Iberian Contest of Constructive Solutions Pladur, that has by lemma ‘architectures for the Meeting. Centre of Urban Activities in Coimbra'.

Also are worthy to stand out the novelties that presents the web of the company, accessible already in several languages to favour the internationalisation of the company, and with a new application for mobile devices to facilitate the queries in the own work. Thanks to all these novelties, the web of Pladur will surpass this year the half million of visits.

Systems Pladur Fon+.

Systems Pladur Fon+: 'the beauty of the sound'

Pladur continues with his firm bet by the investigation and the technological development, achieving evolve the products Pladur Fon+ to:

- Products of quality with a better finishing and easier to install.

- A wide range of products, with new designs.

- Improvement of the acoustic absorption of the System.

- Technology tip of production, being the only factory of squares of plaster laminado for south acoustic conditioning of Europe.

- Technical tools of support and technical support.

The new range of continuous ceilings Pladur Fon+ composes of special plates regarding formulation and characteristic, of 13 mm of thickness and distinct perforaciones: round, Square and Longitudinal.

In the back of the plates carries incorporated an acoustic veil, with the end to improve the absorption and create a barrier against the dust and particles, available in colour black or white.

The plates Pladur Fon+ are treated with an imprimación white that protects them of the ultraviolet radiations.

Regarding the disposal of the perforaciones, exist two types of plates: Pladur Fon+ Edge Fine-tuned, with perforaciones grouped by blocks, leaving without drilling the edges of the plate and intermediate streets according to the model; Pladur Fon+ Square Edge, with perforaciones distributed of uniform form in all the plate.