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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Reynaers Aluminium presenta su nuevo posicionamiento de marca

Reynaers Aluminium Presents his new positioning of mark

08/02/2012

8 February 2012

Reynaers Aluminium, European referent in the design and commercialisation of systems of innovative and sustainable aluminium for the construction and the architecture, presents for this 2012 a new campaign of communication that marks a milestone in the positioning in the market of the company. When treating of a truly global company with offices in 30 countries and that exports to more than 60 countries of the five continents, Reynaers Aluminium wants to reinforce his positioning of mark. The new initiative in communication includes the new signature of the mark, ‘Together for Better' that reflects the collaboration on a long-term basis of the company with manufacturers, architects, constructors and investors.

Cover of the new general catalogue of practicable.

By means of the introduction of the new lemma ‘Together for Better' (Together to Improve), Reynaers Aluminium wants to surrender homage to his only relation with his collaborators. Taking into account that the success of the company is the result of a narrow collaboration with architects, proyectistas, and manufacturers of all the world, Reynaers wants to associate with more strength to his collaborators in his communication.

“Our projects are the living proof of the sinergias that have created with our different collaborators”, explains Martine Reynaers, CEO of Reynaers Aluminium. ”We appreciate the fact to be recognised like developers of solutions in aluminium inspiradoras and reliable that adapt to the dreams and the ambitions of the architects and the manufacturers. Every time that a project fulfils with the more standard heights of architectural excellence and technical quality, shows our will to think beside our collaborators and satisfy his more ambitious demands."

Each project (building) is an alive collaboration between people and ideas. To illustrate this perfect party, the new campaign of Reynaers initiates a conversation. A real dialogue between the collaborators of Reynaers and the mark Reynaers. “The success of any dialogue begins for listening what our collaborators need or wish. Listen is the first proof of our respect. When answering to his needs showed our knowledge and our dynamism. We contribute them the answer that will help them to succeed. With this campaign, want to show the association with our customers of a creative way”, explains Els Fonteyne, Communication Manager of Reynaers Aluminium.

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