75% Of the registered foreign visitors came from Europe

Cevisama, held from 4 to 9 February last year, has had a success unprecedented in terms of quality of professional visitors. The final data of influx reveal a growth of more than 50 per cent in the heading of prescribers: architects, technical, interior architects and industrial designers.

In the quantitative aspect, it should be noted that 75 percent of foreign visitors who registered in the twenty-sixth edition of Cevisama came from Europe. The increase in the number of foreign buyers is close to 9 per cent, reaching the figure of 13.869, from 145 countries. Most significantly, however, is visiting foreign firms increased, reaching 14 per cent. The largest number of visitors companies in this edition of the fair reflected an improvement in the professional profile of the visitor, one of the strategic objectives of the contest. France with more than 2,000 buyers heads the list of countries with the highest number of visitors in the latest edition of the contest, followed by Italy with 1,600 and Portugal with 1,100. United Kingdom with almost 800 professionals is another country massively coming to the event.

In global terms, the 26th Edition of Cevisama presented an increase in the number of visits of 4.8 per cent, according to the made records. The international exhibition of ceramics for architecture and bathroom equipment exceeded the 102,000 records in his five days of celebration.

The French market has had a particularly relevant behavior, an increase on last year in the number of professionals from 74 per cent. On the other hand, the new EU Member States present a growth that reflects the success of the promotional campaigns conducted by professional associations and Government agencies of foreign trade. Czech Republic, Slovakia or the Baltic republics have significant percentages of growth. Something similar happens with the Balkan countries.

These emerging markets were represented in the Hall with almost 2,000 professional buyers. Visitors from Asia and Oceania also increased its presence in the competition by almost 20 percent on the previous year, exceeding 1,200 records.

The conclusion of the trade fair of machinery is reflected in the increase of visitors coming from producers such as Brazil, Egypt, India or Poland; While the vocation of tourist destination of some countries may also be the origin of the growth in some markets, such as the Caribbean, the islands of the Indian and South Pacific.

Analysis of flow data reveals a sharp increase in pre-registration, reflecting the good reception given to the initiative of Cevisama promoted the fair between the prescribers through specialized publications, by inserting the card's activation access by web. Pre-registration greatly facilitated access to the contest, to eliminate much of waiting times for completing the forms. The increase in the use of this new system has been identified both as foreign national visitors.

The 27th Edition of Cevisama will take place from 10 to 14 February 2009. Prior to this date it will take place, the month of March, the participation of the contest within the Habitat Concept fair organized by Feria Valencia in Dubai.