Germans Boada - Rubi Reinforces his international presence with Rubi WestAfrica

The internationalisation is a fundamental appearance in the philosophy of company of Germans Boada – Rubi and this translates in an international projection very notable. In this frame and with the aim to follow improving his presence in the main markets, the group has opened recently Rubi WestAfrica, a strategic position in the African continent to cover the markets of the area subsahariana.

Besides, the company has opened his new subsidiary Rubi Canada, indispensable to give a good service to a market, the Canadian, with a solid positive tendency. These two new international positions are an example of the commercial politics of the group, based in the combination of strategic projects to half and long term, with distinct aims but at the same time complementary.

Without forgetting the national market, to the that Rubi devotes efforts of promotion, demonstration and learning to face up to the difficult situation of the market, the group has a clear international vocation that allows him export, in the actuality, more than 85% of his sales in some 130 countries.