This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at La Asociación Española de la Carretera aterriza en las redes sociales
The Spanish Road Association lands on social networks
July 20, 2011
The Spanish Road Association (AEC)
launched on 14 July, a new line of communication in a tremendously active front, in social networks. From now on, the AEC will strengthen its communications work through Facebook and Twitter, which will join the also newly created Blog from the road and a discussion forum which discuss the hottest topics of today's road. ACS could not pass up the opportunity of this new digital era, whose tools allow you to have a much more dynamic with society as a whole and direct contact. The new communication strategy of the ACS: Facebook, Twitter, the road Blog and AEC Forum enjoy a markedly universal spirit that transcends all kinds of boundaries and makes it possible to direct and instantaneous communication among citizens. These new platforms will serve to channel the activities of the entity as its strategic positioning infrastructures carried out by public administrations policies and actions of others in the sector.