In the key of opinion: collective instinct for survival. Earth, S. A..

The system of consumption and production is not viable in the long term: If we want to extract the Earth's resources, transform them and back them so degraded at a higher rate at which natural cycles are capable of absorbing effects can be generated as climate changethe pollution of the natural environment or the loss of biodiversity.

Humanity - or rather, a part of it - without a doubt, has made progress, reaching higher levels of well-being and freedom, but it has done on a model that now manifests itself imperfect and something indicates that perhaps there is time to reinterpret the concept of progresschange the paradigm and go for the Green Gold: sustainable development.

The environmental unsustainability coupled with the financial and economic crisis, as well as the dissatisfaction, helplessness and outrage that at this stage of civilization - alleged - our fellow human beings continue to die of hunger and diseases that here we have eradicatedIt suggests that the system is plummeting. Or that is at least the majority perception of the population in the light of the wave of enthusiasm raised around the world about the results of the American presidential elections, in particular around the candidate Barak Obama, which seems to be the only politician who has learned that we must "stop machines" and review the mechanisms of the system. Therefore his election has caused a reaction of collective euphoria that seems to emanate from the very same instinct of survival of our species, and his figure is seen as the leader who will guide humanity in the transition to the new worldstill to be built.

In recent months the citizens of half the world have seen stunned the paralysis of the rulers; politicians do not take the initiative of the action, are disoriented and patch, everything else, placing poultice here, composure beyond. In the US, the automotive industry already has permission to make their financial use to the "rescue operation" because they have stopped selling cars, although I have not heard that priority for "ecoautos"; there are It is that the system not be pare… Told you: patch. In all Spain want to join the "liquidity operation", the automotive industry has already asked. But what sectors is planned benefiting from these funds? There are no plans; they will be given on the March do it?: patch.

Not can meet the challenges that we come on top in political key or, much less ideological, must be put to the science and technology in the "Design Center", so that they draw the viability of this company to planreally, do we all.

Energy efficiency, optimization in the consumption of water, reduction and recovery of waste, sustainable mobility, etc., are emerging as new values refuge, but so that they are listed on the upside we bet on the science, an "open source" and transfer of technology and knowledge. History gives us the opportunity to launch the new paradigm. The challenge: develop a policy on the environment to initiate the transition to a new production system combining innovation, conservation, and opening of new markets for green technologies. In any case, a United World is necessary, and I say a world, not a United West to "protect us" from Chinese, Russians, indios…

It is possible to find efficient and cost-effective solutions such as the current ones, but more sustainable and environmentally friendly with the man and his environment.

Given the seriousness of the environmental and social imbalances is clear that it is urgent to create sustainable economies, not only to ensure the stable and peaceful future of the planet, but to ensure their own survival. A sustainable planet is possible, but time is against us. We will find the way to meet our needs without diminishing the potential of future generations to meet theirs? Can we build a new world?, a world without end? Because, otherwise, what would have been the sense of what we have built throughout our history? We need to create a sustainable planet to make sense of that which has moved to humanity: progress. Because there is no future without sustainability and without a future, progress is all meaningless. We will be able?