The first edition of the Living room of Transformers of plastic will take advantage of the synergies of the fair Equiplast, with which will coincide in space and time
It is cream the Living room of Transformers of plastic
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How and why it arose the idea to create a meeting point for the plastic transformers?
Ibon Linacisoro (IL), director of Universal plastics - Interempresas
The idea arose initially like initiative to help to the plastic transformers to approach more to his potential customers. It does not exist in our country any specific fair for this industry and, on the other hand, the transformers neither are accustomed to sell of active form. It is a common evil to a lot of companies that are good in the his, in producing, but no so much in selling, probably because during long have not had need to go out to sell .
But the times have changed…
(IL)
Yes, and it is necessary to look for the opportunities actively: we can not remain us in the office expecting the requests. To give form to this idea think that the conjunction of three actors like Fira of Barcelona, Spanish Centre of plastics and Universal plastics-Interempresas gave us a lot of possibilities of success.
And what will offer this first edition of the Living room of Transformers of plastic?
Ángel Lozano (To THE), director of the CEP
The possibility to do much more visible, of a different and direct form. They will be able to show the values of his companies and contact personally with new potential customers, so much national like foreigners.
Although they remain several months for the celebration of the event, how evolves the contracting of spaces?
Pilar Navarro (PN), director of Expoquimia, Equiplast and Eurosurfas
In these moments, find us in full period of commercialisation and are beginning to receive the first applications. We go to see if the market is mature to receive this new initiative that arises like embryo inside Equiplast. We expect that have a big and wide development.
Which is the profile of the display units? And the one of the visitors?
(IL)
The living room is thought so that they expose the plastic transformers, but also for companies of another type of works for this industry. The living room takes advantage of of the influx of visitors to Equiplast, wants to create a destined space to the community of the plastics, a feeling of belonging to an industry. Those that attend to Equiplast to see equipment also are, in a lot of occasions, possible subcontratadores of processes of transformation of plastics.
Please, they explain the fact that the objective public and the expositor was the same: the transformer of plastics.
(To THE)
Usually, this fair has like aim show the last technical novelties and the new developments of products, and his visitors are largely the transformers, but do not forget us that all the big companies consumers of plastic products also will visit this fair, and these are or can be the customers of the transformers. What better opportunity can have to show them all the services that are able to offer?
The outsourcing is an usual phenomenon in a lot of industrial states. Which type of works is used to subcontract in the case of the plastic transformers?
(To THE)
The works that are used to subcontract mostly are the ones of injection, gone on down the ones of extrusion, termoconformado and blown of hollow bodies, although also these processes accustom to complement with others as they are the setting of subsets, the painted, the cromado, the silk-screening…
And which type of companies subcontract part of his production?
(To THE)
Usually, the transformative companies do not manufacture an own product and are the companies of the different sectors — like the car, electrical, electronic, packs and packaging, alimentary, cosmetic, doctor, juguetero, menaje or construction— those that need to support in these transformers for the supply of pieces or subsets.
Which is the profile of the companies that assume this type of works?
(To THE)
In Spain, the transformative companies of plastics do not are used to to be of big dimensions, is difficult to find companies that are not multinationals and that have staff of 150 workers, is a sector composed mostly by small and medium enterprises, although they also exist a lot of microempresas, that give services inside the sector.
Going back to the living room, with which arguments would treat to convince to a possible expositor so that it participated in him?
(PN)
There are several elements that invite to participate in Equiplast. On the one hand, his evident capacity of attraction to thousands of potential buyers, when taking advantage of the existent synergies with the others two living rooms (Expoquimia and Eurosurfas) with which shares stage and dates; and by another, the new approach more international and practical that have given him with the formula WICAP (World, Investment, Cooperation, Application, Project).
Please, speak us of the promotion and divulging of the living room.
(IL)
In this appearance play with the big advantage that supposes the fact to having joined our strengths the three entities that are after the living room: Fira of Barcelona, as it says Pilar, with his capacity of announcement and knowledge of the sector ferial; CEP, by his experience in the event organisation and his means to access to the sector of the transformation, and we, Universal plastics-Interempresas, because it is precisely the ours: arrive until the last corner of the Spanish industry with the message. And no only through our half printed matter and digital specific for the industry of the plastics, but also resorting to other magazines of our group that, without any doubt, arrive to hands of manufacturers of pieces of plastic or companies that subcontract his manufacture of these pieces.
What more think that can contribute him Universal plastics – Interempresas to the celebration of this living room?
(IL)
plastic Universal – Interempresas is at present the magazine impresa dean of the Spanish market. The years, by himself alone, cost for little, but in our case have taken advantage of them to know the market of the plastics perfectly and to debug our databases. We have 8.000 registered in our web in the sector of the plastics, that are seeing regularly informations on the living room. And we have to besides have the numerous readers of other a lot of no ascribed sectors to the plastic sector, but that use in his activity pieces of plastic. The leadership in the industrial information of our country contributes us a lot also to the hour to access to all the niches related with the plastics.
I understand. And with what contributes the CEP?
(To THE)
The Spanish Centre of plastics, like entity asociativa with more than 60 years of history promoting the good use of the plastic materials and of which form part the main companies manufacturers of prime matter, machinery, auxiliary equipment and especially trasformadoras of plastics, contributes his wide knowledge of the sector, of the companies and of the professionals that form part of them, collaborating in the diffusion of the same through the professionals that participate in his continuous informative activities, formative and of networking.
And Fira of Barcelona?
(PN)
The living room freamers inside Equiplast 2014, a totally consolidated fair in the calendar ferial with more than seventeen editions to his backs. For Equiplast, the Living room of Transformers of plastic awards a new value added to our offer expositiva. In this sense, are very satisfied by the launching of this initiative, by what supposes so much of face to the own Equiplast as to the sector.
In which measure believe can contribute the edition of this living room to the impulse of the sector of the plastic transformers?
(To THE)
Is not very usual to find transformative companies of plastics that realizar commercial activities of an active form or that have own commercial departments. Thus, this living room will allow them do much more visible to the companies consumers of products transformed and that by fault of diffusion are not connoisseurs of the quality of the services that these can offer them. Besides, the transformer that does not have of his own product hardly can think in exporting. However, any one of his new potential customers, that yes has it or are foreign, can help them indirectly to open to new markets.
Of which novelties of this edition of Equiplast will be able to benefit the display units and visitors of the Living room of Transformers of plastic?
(PN)
Think that have designed the most practical edition of Equiplast, when having the participation of the companies leaders of the sector, that will present his novelties and with a program of technical days, seminars and congresses that will give answer to the diverse problematic that affect to the sector in these moments. Besides, and under the new formula WICAP, in scoop for the display units of Equiplast, will give to know diverse technological projects that are developing in some of the emergent markets more dynamic and that require of real solutions to which the sector can give answer.
With what would give by satisfied in this first edition?
(PN)
As every year, our intention is to be an useful tool for the sector. In this sense, is obvious that our aim is to contribute to dinamizar the sales of the display units and that close commercial agreements. For this, and like consequence of the road show that have carried out in diverse countries of the world, Equiplast will have the presence of pertinent commercial delegations of China, India or South Africa, among others countries, interested in purchasing products and equipment.
On the sector
Please, draw us an outline of the sector of the plastic transformers in our country.
(To THE)
Because of the long crisis that are bearing from does years, results difficult can give some concrete figures, but with the data that have can say that there is around 4.000 active companies, which employ to 60.000 workers and generate a volume of business of roughly 13.500 million euros.
And which situation lives in the actuality this sector?
(IL)
After some frankly bad years, I think that can say that the transformers have found already his niches of market and have concienciado that they have arrived new time to which it is necessary to answer with technology. They have remained backwards the glorious years for the industry of the plastics in which the sales of equipment were very upper to the current, but maybe are learning to play in the league of the quality more than in the one of the quantity.
Which thinks that is the degree of technological sophistication of the companies of the sector regarding equipment, machinery and tools?
(To THE)
Since Spain initiated his career to turn into one of the main countries manufacturers of trucks, the industry of the plastics has given a big qualitative jump, technologically speaking, that has dragged to the rest of sectors, improving the equipments and machinery employed, as well as elevating the requirements of learning for the users that handle them daily. Nevertheless, the crisis has supposed a big stop in the investments and, especially, in the renewal and technological improvement, what also does that to our companies cost them a bit more be really competitive, so much was as inside our borders.
Which thinks that are today the main niches of market?
(To THE)
One of the main niches of market keeps on being the car, as it does not leave to be the tractor trucks industry by excellence, technologically speaking, but today day no longer exist sectors that do not require a high degree of specialisation. It suffices with looking any product of the market: from containers until cosmetic or electronic products, all they employ plastic and for his manufacture have employed equipment of high technological level.
And in his opinion, which type of applications have today more future?
(IL)
If we speak of future, does not remain us another that go back to the speech, already very manido, of the quality and the technology. We can not compete against countries of very low cost, which forces us to invest in equipment of high value to be able to access to complex requests. The sector of the medicine or others much more massive like the one of the packs and packaging and, of course, as it says Ángel Lozano, the one of the car, need applications with intelligent materials, costly moulds and complexities that require knowledge and technology.
Are competitive ours companies in the outside?
(PN)
Ours is a sector that has known to face the complicated economic moment with a lot of courage and with look them put in the external markets with an important bet by the innovation, directed basically to attain greater energetic efficiency. And that is a value that the external markets appreciate a lot. I have checked it personally in these last months, especially, in Latin America, a place in which ours companies have true opportunities of business.
And how fight the sector the competition of countries like China?
(IL)
If when we speak of Chinese products think in pieces of massive manufacture without complexities, think that this fight is lost in advance. Unless, by the peculiarities of the piece, was important the vicinity with the customer. I go back to the said previously, our fight has to be in other fronts.
To which challenges confronts the sector in the actuality?
(To THE)
In my opinion, the challenges always are alike: produce with better quality, more quickly and, of course, to better price. For this, the employment of modern equipment and automated exerts an importantísimo paper. But we do not forget us that we are speaking of outsourcing, or what is the same, service. This is a point that can not obviarse, and the manufacturing of the professionals and his technical learning will be vital so that the companies are competitive in all the fields and the account of results was positive.
And already to conclude, which tendencies will mark the future of the sector?
(To THE)
Every time employ material more complex and technicians or that even have to be ‘custom-made'. For this, requires the use of equipments more precise, no only for his transformation, but also in the aditivación of other products in the same machine of transformation, and that like this allow them realizar series of production smaller and keep on being more competitive.
A subject that still follows slope, especially in the field of the injection, is the total automation of the productive process, and with this do not want to say that the plants have to work without personnel. Our index of automation, compared with other European countries, keeps on being very low.
To what think that has to ?
(To THE)
In Spain accustom to buy only individual machines in place to purchase groups that form a complete productive unit. Anyway, I think that the tendency that will mark the future of the companies is that these have to assume, and what sooner better, that the exit of his products and his local market is Europe, and that export is not to sell his products only inside the European Union.
