3% of the Spaniards buys feeding by Internet, according to a report of Caprabo
The report, elaborated from the data of the INE (National Institute of Statistics) on the uses of the new technologies and with the data contributed of Capraboacasa.com, was presented by Marc Ajenjo Cosp, researcher of the Centre Of Demographic Studies (organism ascribed to the Autonomous University of Barcelona). The presentation of the report also had the presence of Manel Fulfilled, director of Marketing and Development of Business of Caprabo, and of Julián Sánchez, director of Capraboacasa.com.
Three of each ten people buy by Internet
The email and the research of information on goods and services are the main utilities of Internet. Followed of the research of information on trips and accommodation and the research of information of actuality in the media. The purchase of products and services occupies the fifth position, since three of each ten buyers, do it through the network.
Catalonia is the second Autonomous Community where more buys by Internet, after the Balearic Islands and by in front of Madrid, although it still is far of some Nordic countries like Denmark and Sweden, Low Countries and United Kingdom, that present the indexes of on-line purchase higher.
In Catalonia, as well as in the group of the countries of the European Union, 5% of the population has bought feeding by Internet during the last year, whereas in the group of Spain only has done it 3%.
Products and services bought through Internet in the last year.
Greater population of 15 years that has bought some time by Internet in Catalonia during the year 2011.
Profile of the buyer of feeding
The first purchase of feeding by Internet realises near of the 37 years, and repeats in successive occasions thanks to the fidelity of the customers. In fact, 60% of the people that buy by Internet are faithful buyers. Two of each three buyers repeats, and the half of these goes back to do it before a month.
According to Ajenjo, the behaviour of the customers that buy on-line is opposite to the customers that buy in the physical shop. Whereas the physical customers buy especially the Fridays and the Saturdays, the on-line customers do not buy during these two days, but yes do it the Sundays. Besides, the user of the on-line shop is used to to combine his on-line shopping with his physical shopping.
The youngest buyer buys a greater quantity of cool products. In general, more than half of the market basket by Internet (57%) centres in products of droguería and perfumery, cellulose, milk, preserves, drunk refrescantes and waters. However, the products that less buy on-line are the alcoholic drinks, the dishes cooked and the food for pets.
Characteristic sociodemográficas of the buyers of feeding by Internet.
Greater population of 15 years, Catalonia, 2011.
Nowadays, Capraboacasa.com has more than 150.000 customers, that realizar an average of six annual shopping. The user of the on-line shop is used to to combine his on-line shopping with his physical shopping.
The Director of Capraboacasa.com, Julián Sánchez, affirmed that Capraboacasa.com, in the last exercise, has invoiceed 30 million euros in sales the last exercise, what supposes an increase of 2% with regard to the previous year, and represents 2% of the total of the company.