The president of Coca Tail Iberia, Mark of Fifth, and the publicista Risto Mejide, amongst other, analysed/analyzed the challenges of the digital society in the Congress Aecoc 2011 of the 25 to 27 October in Seville.

With 22 million users of social networks and 10 million intelligent telephones, is living an authentic technological revolution that offers all a fan of opportunities in the relation between companies and consumers. The Congress Aecoc 2011 will devote one of his sections to analyse/analyze the changes that are producing in the relation company – consumer, that has converted to the consumer in a decisor active and clearly influential in the own marks.

Marco of Fifth and Risto Mejide will participate beside other professionals in a round table in which it will analyse/analyze the new paper of the marks, based in the dialogue with the consumer and where the content earns more importance that never.

The Congress Aecoc 2011 will analyse/analyze the new available formats that fit with the current consumer; a debate that will treat to discover until which point the on-line distribution will turn into the channel of the future. Nacho Somalo, European president of Alice.com, the president of Pouland, Colin Smith and the CEO general director of Covirán, Luis Osuna, will participate in the debate.

The program includes the analysis of the current coyuntura economic and his impact on the sector of big consumption, as well as the review of the values that can contribute to recover the senda of growth and the keys that some companies have put in practice to go on in spite of the crisis. Between his main speakers, will be the ex minister and president of the Circle of Economy, Josep Hammered, the professor of the IESE, José Luis Nueno, and the president and CEO of Save to Lot, Santiago Brush, amongst other.