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  2. Cooperative El Brot, more than three decades by fostering "critical" consumption of food   (04/07/2011)

This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Cooperativa El Brot, más de tres décadas fomentando el consumo “crítico” de alimentos
In Reus (Tarragona) was founded, 32 years ago, the first cooperative bio-ecological in the country

Cooperative El Brot, more than three decades by fostering "critical" consumption of food

July 4, 2011

32 Years ago, but you are not legally formalized until 1987, began its journey the first agroecological cooperative in the country. At the urging of several residents of the municipality of Reus, concerned about the proximity of the petrochemical Tarragona and the Vandellòs nuclear power plant, was born the cooperative the Brot. According to Carme Pagès, President of the same, despite the general lack of knowledge on Agroecology, was a natural result of the need to consume fresh, healthy food in the area. Hand in hand with its President, Interempresas has visited the headquarters of this cooperative pioneer where is driving for more than three decades, the "critical" consumption of food, devoid of unnecessary packaging and chemical treatments.
Anna León
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Carme Pagès, President of the cooperative the Brot, at the registered office of the same in Reus.

Today, terms such as Agroecology seem more normal. Three decades ago, the possibility to set up a cooperative to promote sustainable agriculture sustained by the community itself, could confuse more than one. However, in the case of Cooperativa El Brot, based in Reus (Tarragona), things were simpler than it at first sight might seem. Thus explains Carme Pagès, President of the same: "Initially had concern for the existence and proximity of the petrochemical Tarragona and the Vandellòs nuclear power plant." The need to eat healthy and fresh food area, basically Reus and Camp de Tarragona, began thinking about how optimize transportation, to information circular possible producers and suppliers began to organize informative talks about agroecología…And so, with the help of people who trusted, one thing led to another... "." In 1987, the Brot was formalized as a cooperative, at the legal level, although its origins go back to the year 1979. The road that started the cooperative, the first of its kind in Spain, followed him other people's organizations consumers of organic products, such as El Rebost SCCL (Girona) and Germinal SCCL (Barcelona). Since then, the production, distribution and consumption of products of agro-ecological farming has acquired greater proportions, even in the area of influence of the Brot. "In the central market Reus there two stops where they sell food bioecológicos." We don't like to talk about competition. "What interests us is that this consumption spread and disseminated and, of course, contribute to maintaining the proximity of the territory by facilitating access to local products," explains Carme Pagès.

"We do not like to talk of competition." "What interests us is that this consumption spread and disseminated and, of course, contribute to maintaining the proximity of the territory by facilitating access to local products"
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Interior of the House where preserved fruit and vegetables in season, with the output box. Customers can access the same and choose foods that prefer themselves.

Nearly 100 square meters where you put the "critical" food consumption value

As we move through the corridors of the cooperative, its Chairperson, Carme Pagès, us like the keys of a project that involved with other members, on a voluntary basis, and combines with other occupations. "I would say that the strong point of the Brot remain food products, those daily consumer." "At the moment, both partners, more than one hundred today, like any client who happens by our establishment, although at a lower price for the first, you can choose between many different articles, footwear, cosmetics and household cleaning". In this regard, draws attention marketing of ecological detergents and even foods such as flour or vegetables in bulk, or the carafes of Virgin olive oil extra large format arbequina. "Initially, we vendíamos mainly vegetables, fruit and vegetable quality ecobiológica, we now renew twice a week." "At the moment, the food that we sell in bulk (grain, rice, flour) are more output are among our customers".

In the 96 m2, the cooperative the Brot markets from fresh produce (fruits, vegetables, vegetables, eggs and dairy), stored in refrigerated displays or in a camera specifically for horticultural goods, dry goods (tubers, legumes, cereals, fruit drinks and dry) and, finally, a wide range of elaborate that includes juices, oils, preserves, jams, chocolate, coffee, tea, cheese, simmered, soup pastebiscuits, flour and bread. "A year and a half ago, we asked for a few credits valued at 100,000 euros to several reforms in the local." We installed two cameras which have at present, one to preserve flour, vegetables and products in bulk and the other for fruits and vegetables. "The total of the budget, we invest 70,000 in both chambers."

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On the left, a linear with some of the products in bulk that are marketed with the brand of the cooperative the Brot. On the right, a linear with several vegetables arranged inside the camera for its conservation.
"We are going beyond offering products without herbicides." We are looking for are nearby. "And also that there should be as few middlemen as possible, so that everyone receives a fair price for what that produces"

With its activity, since the Brot support selective development of organic farming, without GMOs, facilitating the conversion to this type of production and closer collaboration between producers and consumers, preferably of the Camp de Tarragona and Reus season productions. A purpose that strengthens the cohesion and food sovereignty in its scope. Yet they also resort to suppliers of the rest of Catalonia and even some parts of the country. But their mission does not end here. In the words of Carme Pagès, from the cooperative urges "critical" food consumption: "Beyond will offer products without herbicides, a zero pollution." We are looking for are nearby. It cannot be that you cost us more lettuce the transport itself. I.e., how much more local it chain better. And also that there should be as few middlemen as possible, so that everyone receives a fair price for what that produces. "Finally, we find the example and sell a varied range of products in bulk, with minimum packaging and in line with our philosophy."

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In the photo, one of the corridors of the establishment which stands out to the Fund, a kind of obrador and a refrigerator exhibitor.

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