This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Cierto optimismo durante la previa de la K 2010

Energy efficiency, a pillar in the next edition

Some optimism during the prior of the K 2010

Nerea Gorriti30/06/2010

From 13 to 17 June, close to 80 international journalists - which included Interempresas / universal plastics - attended the presentation of ten exhibiting brands of the next edition of the K and the own host, Messe Düsseldorf. It was no surprise, the energy efficiency will mark the October edition. An industry of plastic and the international rubber which is to date with sustainability and whose industrial fabric, in times of crisis, has invested time and resources to improve and launch new products. During the three days of Conference, he spoke of Germany - despite starting from low - recovery, green technologies, sectors that remain strong, emerging markets, some of the world - and his ball - but above all, optimism, content, but real.

The President and CEO of Messe Düsseldorf GmbH, Werner Dornscheidt, progressed that it is early to know the number of definitive exhibitors, but date of June 10, the data of origin already pointed to 55 countries. 60% Come from outside of Germany. The two countries with more exhibitors will be Italy with 401 signatures, followed by China, with 241 companies. At the same date, the registration of American companies was also of a hundred, representing a slight decrease compared with 2007. In addition, the President of the Organization presented a new formula of visits as it will allow the visitor to take advantage of the fair the most and also said that the 19 pavilions of the Exhibition Centre will be occupied. According to Dornscheidt, "we are confident that the positive business trend will continue." "I am sure that the K 2010 will play his role to demonstrate the power of the plastics sector".

The President and CEO of Messe Düsseldorf GmbH, Werner Dornscheidt, during his speech.

This optimism manifested during all meetings held at the Centre of Düsseldorf CCD conferences, but never forget that the market should go from a very low level. Gunter Hilken, President of the German Association of the plastics industry stated during his speech - that we published in this issue of Interempresas / universal plastics - made "developments during the first quarter of 2010 and the following months we trust in a positive development in 2010, around the world". Nevertheless, and despite confident that sustained growth, it advocated maintaining some caution against excessive optimism.

The city of Düsseldorf hosted the previous k 2010 and will host, in October, the international rubber and plastic industry.

According to Ulrich Reifenhäuser, President of the Council of exhibitors K 2010: "Although it cost time again reach 2008 levels, current trends are very encouraging for the producers of raw materials, manufacturers of machinery and transformers". Our clients work in projects and are showing great interest in innovations, processes and optimized products. "Now, we are benefiting from having been reinforced at a bad time, improved our competitiveness and developed new products".

The flag of the K in the ship which carried journalists on the Rhine.

In addition to the presentation of the ten exhibitors whose news talk in future editions, the international press had the opportunity to visit the Institute of transformation of plastics (IKV) in the prestigious University of Aachen (Aachen), RWTH, which celebrates its 60th anniversary during the year 2010 and to which we dedicate an article in this edition of the magazine.

The plastic, the protagonist of the encounter and the K 2010.

China and India, two of the largest consumers of technical plastics in the world

One of the reasons why companies invest in Asia by the exponential growth of clear technical plastics demand during recent years, pointed out one of the participating companies.

Sales of these plastics in the Asia-Pacific region currently around 10% and grow specifically in China, 15% and this will continue for years, pointed.

One of the indisputable engines of this growth in consumption is the boom in the industry for the automotive industry in Asia. China is already the biggest international market of vehicle. According to estimates, the number of cars sold there about grow 8% this year to 14 million units.

The automobile manufacturers and suppliers are the main customers in China, later, electrical electronics, whose sales figures also correspond to the mobility and the growing Chinese middle class. The number of electric cars and mopeds of electric motor, for example, have grown rapidly in recent years. Thirdly, the Chinese construction industry.

No less important is the case of India. In terms of potential, India seems to become the third market than more plastics technicians takes, after USA and China. In recent years this country has made great progress in the plastics industry. Here too, the main consumer market of technical plastics is the industry of the automotive industry, followed by the eléctrica-electrónica industry. Thirdly, there is an extensive industrial fabric of companies that produce for the huge Indian Railways network.