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  1. eMagazine Automotive sector
  2. We are going to the East, are we going?   (15/05/2005)

This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Vamos al Este, ¿vamos?

We are going to the East, are we going?

Ibon Linacisoro, Director
Sometimes saving spending. It is a paradox that in some companies play clara, not so much however in others. The trend to the East of the European industry and a set of situations that affect all the world's economies are exerting increasing pressure on prices. And this applies to all: in this business of plastics, for builders of machines, the producers of raw materials, the moldistas and processors of plastics. Providers are looking for the magic formula to provide its customers a savings in production costs, a final argument to show them that, buying, can save.

The East is increasingly further afield. For countries like Hungary, the Czech Republic and Poland are is moving now towards Russia, Ukraine, Bulgaria or Romania. There is beyond further East. China, the damn Word to some, exciting for others. China is being an interesting situation... Apart from the 'amazing' data that point to an approximate consumption of 35,000 injectors in 2004. Until recently companies that invested in factories there were large multinationals, the 'global players'. Today, numerous medium-sized companies also come to look for his part in the great Chinese orgy. But not all the mountain is oregano. Those who prescribe there are large multinational companies and competition that is being generated between suppliers is atrocious. Nokia, Procter & Gamble, Motorola, Dell, etc. are pushing their suppliers to offer the entire chain of production. And there are more problems: financing (banks are stingy with the credits and granted them with many precautions), qualified staff and a possible lack of energy to meet this 'boom' Chinese.

We will then, or look for our trump card in Europe? Do not either or the other but quite the opposite?

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