John Deere celebrates his 175 anniversary with a day of open doors solidaria
19 June 2012
The day was conformed by a complete program of activities lúdicas for the enjoy of all the family, from acts on hygiene and environingingment until careers of tractors to pedals for the smallest, going through a ‘photo call', the musical performance of the ‘Deere Street Band', pintacaras, caricaturists, inflatable castle and a lot of surprises more. With all this, John Deere wanted to appreciate to the families of his employees, providers and distributors the important paper that play in the development of the company.
Also, like a proof more than the traditional commitment of John Deere with the less favoured, the company included in the program a campaign of collected of foods, clothes and destined diapers to Cáritas, attaining finally the extraordinary quantity of 45.200 kg of materials contributed by employees, dealers and providers.
One of the central acts of the day was precisely the speech of welcome, to charge of the adviser delegated of John Deere Iberian, Germán Martínez, the one who stood out during his intervention the promising future that has by in front the company, that will be main actor to the hour to achieve the new challenges to which confronts the humanity: duplicate the agricultural production to satisfy the alimentary needs of the near of 9.000 million people that will inhabit the planet in the next years; or favour the growth of the bioenergies or agroenergías, amongst other.
A brilliant future that has his plasmación in the aim that marked John Deere in 2010 to duplicate the sales of this year with the horizon put in the year 2018. That put, that in absolute terms enciphers in 50 trillion dollars, no only sees possible from John Deere but besides, according to his last estimates, could attain even a year before the planned.
Before finishing his intervention, Germán Martínez, did a review by the four values that guide the development of the Group: Quality, Integrity, Innovation and Commitment. Quality, so much in his products as in his services; Integrity to the hour to do businesses with an honest behaviour; Innovation, contributing the most modern technology with developments like the system of remote management of the equipment; and Commitment with the customers, with the providers and with the employees.
*John Deere was cream in Rutland, Vermont, on 7 February 1804, and his history runs parallel to the colonisation and development of the regions of the Half West of the United States.
With 17 years began to work like aprendiz of smith and in 1837, because of the fall of the business in Vermont, moved to Grand Detour, Illinois, where his skills like smith had immediate acceptance.
In that then, the pioneers encouraged by voltear the heavy and sticky earth of the meadows with ploughs designed to work the light and sandy floor of New England. John Deere gave account that a plough very polishing and with a suitable form could autolimpiarse as it opened a groove. In 1837, using the steel of an old saw, created the first plough autolimpiable, that achieved commercial success. In 1841, Deere already manufactured 100 ploughs to the year.
In 1848, moved his business to Moline, since this new location offered him better availability of water and coal, and some possibilities of transport more economic that Grand Detour. In 1850, they produced roughly 1.600 ploughs and the company began to manufacture other implementos as I complement to his ploughs.
In 1858, Deere left the leadership of the company in hands of his son Charles and centred his attention in civic and political activities. Between other functions was president of the National Bank of Moline and exerted the charge of director of the Public Library of Moline.
John Deere fallecó on 17 May 1886 in his house of Moline.
*Text that appears in the plate of entrance to the auditssorium John Deere of the installations that has the company in Parla.