This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at ‘Cítricos Valencianos’ mantiene su volumen de kilos comercializados a pesar del descenso de la producción y la crisis
'Valencian citrus' maintains its volume of kilos sold despite the decline in production and the crisis
07/10/2010
October 7, 2010
While the situation facing the agricultural sector is not very buoyant, the PGI 'citrus Valencians ' has been able to overcome the economic adversity and maintain a steady career. Good proof of this lies in the figures for the season 2009 / 2010, where is the volume of marketed kilos, which has placed itself in 14.520.361 million kilos, with respect to the 14.515.700 billion pounds achieved in the previous campaign.
For its managing director, Juan Bautista Juan, "these results confirm the maintenance of this regulating Council in the same positions than other seasons, which no doubt contributed efforts to promote our citrus, as well as the fact of having a seal of quality"", it conveys confidence and food safety to the consumers of the European Union our fruit carried their tables".
In this sense, the PGI 'Citrus Valencians' comes betting, resolutely, in developing promotional strategies in the own points of sale both domestically and internationally, with the ultimate aim of showing the excellence that are grown in the fields of the Comunitat Valenciana.
To complete its concern with respect to promotional issues "this regulating Council is present in the most prestigious fairs in the agri-food sector, with the look set to increase and diversify our portfolio of clients;" "a work in which we have had great support from the Generalitat valenciana", as pointed out its managing director.
A fundamental question for Juan Bautista Juan lies in the fact that "Although the data shows that we are on the right track would not have come to this point, more now that we are going through a time of global economic uncertainty, without the confidence they have placed in this regulating Council Valencian producers of citrus fruits".
The best example of the prerogatives that generates to be under a mark of quality, as it is the case of 'Citrus Valencians', which has a career of prestige, is located in the data it throws this campaign, since the surface recorded virtually doubled the figures of the previous seasonfrom 7.903 to 14.990 hectares devoted to the cultivation of these fruits of high quality.
Here the recruitment of the safe agricultural has had a great impact, as in addition to being the best way that the citricultores protect revenue, also has been to provide additional aid, by the Ministry of agricultureFisheries and food, for all those who enrolled their plots in the PGI 'Citrus Valencians'; contributing this added value, in turn, to the increase in the registered area.
In the same vein, is also observed increased awareness by the citricultores, as the number of registered producers are located in the 7.096, with respect to the 6.243 of the previous season; bringing the total number of plots to 24.005, which is a notable difference in 16.705 registered plots that were achieved during the campaign 2008 / 2009.
