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This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at Surgenia crea iLab, el primer observatorio de tendencias de mercado en Andalucía

Surgenia creates iLab, the first Observatory of trends in market in Andalusia

30/07/2010

July 30, 2010

Surgenia, technological Andalusian Centre for design, has launched iLab, an area specializing in research that includes the first Observatory of trends in market in Andalusia. This initiative aims to provide tools to companies to make it right with the product or service offered to current consumer, whose tastes and demands change quickly. Also, iLab also has a radar of market to analyse the context of the company and identify opportunities to launch a new product, as well as a study area of the user to know how this interacts with the product, in real environments.

In particular, the Observatory of trends of the iLab of Surgenia intends to offer companies the knowledge of current trends to end that design products adapted to the motivations, expectations and way of life of its customers. This Department studies the aesthetic, social and cultural currents of the society, taking into account the Andalusian traditional productive sectors. These, include packaging and agri-food sector, the fashion and accessories of partying, ecodesign and sustainability, and the neoartesanía, among others.

The radar of the iLab of Surgenia market analyzes the context of the company and offers various services and solutions, such as research on consumption and purchasing habits and the research for the launch of new products and services. The field of the user is carrying out the validation of prototypes and products through studies of perception as well as analysis of the user interacting with the product, in real environments.

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