This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at New Holland cuenta con grandes perspectivas de futuro tras su integración en CNH Industrial

Of face to 2014, Angelini put like aims increase mildly the quota in tractors until consolidating a growth of 1,1% in two years

New Holland Has big perspectives of future after his integration in CNH Industrial

David Pozo27/02/2014

Carlo Lambro, president of New Holland Agriculture, went the attendant to head personally the delegation of the Italian multinational in FIMA 2014. The aim was, in addition to assisting to key appointments like the inauguration with the Prince of Asturias or the meeting with the minister Arias Cañete, transmit how will remain the Group after the business reorganisation and his integration in CNH Industrial. It expects that 2014 it was a good year for the subsidiary in Spain, where the colour stand in FIMA had a constant influx of visitors.

Carlo Lambro, president of New Holland Agriculture, received the prize of Excellent Technical Novelty of the hands of the Prince of Asturias.

“So only the first day there is commercial that have achieved more contacts that in all the FIMA previous”. With this message of optimism opened Carlo Lambro, president of New Holland Agriculture, his presentation in the past edition of FIMA. “It is a big pride for us that New Holland have been the most rewarded mark in the section of Technical Novelties. Thus, the 2.500 m² of stand have wanted to fill them with all the novelties and services with which want to confirm the capacity of efficiency of our mark”.

Throwing the sight backwards to the previous exercise, east was marked by the big business reorganisation of the Group and the integration of New Holland inside CNH Industrial, the holding that has 100% of CNH, Iveco and FPT Industrial. Lambro Wanted to leave very clear that this change only comes to add, since they will be able to offer more services to dealers and customers, and in “any case will appear products CNH Industrial. New Holland, to the equal that the others marks of the Group, will keep his personality”. Precisely the segment of agricultural equipment was of which more grew in 2013 in the section of results of the Group to global level (+14,3%).

With a position of leadership in the European and North American market, a big exporting capacity of Brazil and the fast growth in China, India and Turkey, the profits of 2013 for New Holland Agriculture have been excellent: 332 M€ (+58%). In quota of market, NH has kept his figures of tractors in the region EMEA and has improved them ostensiblemente in Latinoámerica, whereas it has lost something of bellows in North America and in the region Asia/Pacífico. Instead, in cosechadoras was an excellent year in all the markets, except in North America, with big numbers in the Turkish market. The same occurs with the segment of forraje, where the only market that has registered descents has been the Latin American. In the region EMEA the quota of market of tractors was of 18,3% (199.500 units); of 28,1% in cosechadoras (12.301,+2%); and of 14,8% in machinery of forraje (18.198, +0,7%).

Of face to the year that begins, from New Holland in Europe trusts markets like the British or the Spanish. “The dealers are very happy and the expectations are very good apparently in FIMA. New Holland Has trusted the Spanish market during the difficult years, without reducing his staff, and now will be beside others like the Italian that will throw of a European market of machinery that will tend to moderate ”, considers Lambro.

Between the most stood out events in an immediate future, Lambro stood out the commemoration of the half century plants it to him of Basildon (United Kingdom), for whose commemoration will produce exclusive versions Golden Jubilee (Weddings of Gold) of the models T7.270 Car Command and T6.160 Car Command; the opening of the new centre for customers in the plant of Jesi (Italy), world-wide centre of production of skilled tractors; and the manufacturing of face to the Expo 2015 of Milan, in that New Holland Agriculture will be of the few multinationals that will have an own pavilion.

New Holland Follows winning quota in the Spanish market of tractors and cosechadoras

Riccardo Angelini, general director of New Holland in Spain, went the attendant of desgranar the important results reached by the subsidiary in 2013. The multinational won 0,7% of quota in tractors –the mark that more went up– until settling in a notable 18,3%. In cosechadoras, where the market comported of irregular form, one of each three machines sold was New Holland (32,3%), what meant a small descent with regard to 2012 (-1,3%), but that follows confirming his position of leadership. While in forraje achieved 38,3% (-3,4%) in balers giant and 13,9% in rotobalers (reaching the podium in our country), New Holland kept clearly his leadership in mincers (53,3%) and grape harvesters (59,7%).

Angelini Put emphasis in the importance that has had the effort realizar in matter of financials. The joint venture with BNP allowed that they funded 46,2 M€ in 2013, with a ratio of financials of 60% and 85% of the operations resolved in less than a month. “The financials has given us a very strong push in a difficult situation like the current”, affirmed.

Riccardo Angelini, general director of New Holland in Spain, resumió the results of the multinational in Spain.

Of face to 2014, Angelini put like aims increase mildly the quota in tractors until consolidating a growth of 1,1% in two years; consolidate the position of command in machinery of recolección; recover the stray terrain in balers giant and reach the second position in the market of rotobalers; and keep the position of leadership in grape harvesters, where New Holland commercialises more than half of all the units. It did not want to forget neither of the bet that the Group CNH is doing by the agriculture of precision, with the installation of a network RTK by all the national territory.

Another of the aims is to consolidate the project of workshops authorised, with such of profesionalizar the network of service. “We pretend capilarizar the network and offer like this an excellent quality of service. In February of 2014 have already of 31 workshops authorised”, informed the general director.

In the terrain of the posventa, one of the big novelties has been the new insurance policy of New Holland that the dealer gives to the customer with the purchase of a machine. The policy, free during the first year, covers to the agriculturalist in appearances so important like compulsory civil responsibility, juridical defence, accidents, assistance, etc. Angelini informed that in the first months already have given 800 policies and expects that this initiative of very good results.