This news article was originally written in Spanish. It has been automatically translated for your convenience. Reasonable efforts have been made to provide an accurate translation, however, no automated translation is perfect nor is it intended to replace a human translator. The original article in Spanish can be viewed at La unión de 'Arte, Pasión y Entrenamiento', en el ADN de New Holland

Passed through the Training Camp in Jerez de la Frontera (Cadiz) for a month and average about 2,000 representatives from across the EMEA region

The union of 'Art, passion and training', in the DNA of New Holland

David well12/07/2013

Transmit the DNA of New Holland, do reach across its network of sales in the EMEA region and present 31 new models in all categories. These were the objectives of the Training Camp 2013 of New Holland, whereby spent eight weeks almost 2,000 people of 1,200 dealers and more than 100 machines. The presence of the specialized press on June 19 in the fountain estate the King of Jerez de la Frontera (Cadiz) served to make it part of a message that the blue brand wants to soak in all that does and that based on three axes: art, passion, and training.

On 19 may, just a month before our visit, the starting gun was given to one of the most important events organized by New Holland in recent times, and the site chosen was Spain, and specifically the font farm the King of Jerez de la Frontera Cadiz city, run by the prestigious rejoneador Fermín Bohórquez. Perhaps this is the reason why the first protagonist of the presentation was the horse, which, together with two excellent dancers with flamenco and two riders, the delight of those present. It was the marriage of art, passion and training, this slogan that headed the meeting and New Holland wanted to convey to all those who passed through the Training Camp 2013 as intrinsic values of the company.

Ricardo Angelini, director-general of New Holland to Spain and Portugal, was the first to intervene and present great investment in resources made by the company in this Training Camp 2013 to show the concept"New Holland". For this he was reeling off each one of the axes of that concept. The first 'Art', as the way to transform an idea into something specific. "In New Holland, we listen to the farmer and transform their ideas with r & d on machines working. For me that is art, because in that process until you reach perfection have to invest, with creativity, hard work and resources. The art of giving solutions to needs has been recognized over the years with multiple awards", stated Angelini. In this sense, as a symbol of the New Holland concern for excellence, it meant the plant collection that the brand has in the Belgian town of Zedelgem.

"There is no artist that doesn't have passion for what it does." We are very proud of the brand we represent in New Holland, and it gives us the strength to improve our results", considered the director-general of New Holland in Spain, while he made a thorough review of how of implanted is the brand machinery in the fields around the world, with a hoarder domain in the harvesting and collection.

The director-general of New Holland in Spain and Portugal, Ricardo Angelini, was commissioned to receive those present and explain the philosophy that the company was transmisitiendo during the Training Camp 2013.

And could not miss the third pillar: training. "To achieve the excellence it is have dedication, practice and rehearse much". It was in this pillar, in which Angelini framed Training Camp 2013, an appointment which hosted 2,000 people of 1,200 dealers during eight weeks and more than 100 machines that travelled to Jerez.

31 new models arise in Jerez

Ramón Maya, Marketing director of New Holland to Spain and Portugal, later took the witness to present new New Holland has incorporated in all categories and models that were explained detail to the whole network of sales during the Trainig Camp 2013. The first actors were the two new models of series T5. "With these two models, 105 and 115 HP, have improved even more a range of tractors very contrasted, covering the needs that we came demanding our own clients", began explaining Maya. The T4 series also has been renewed completely, designed for a multi-purpose activity and mixed farming. It's a compact tractor in dimensions, with a latest generation engine, and now has a very spacious cabin and with great visibility.

The AutoCommand T5, a historical company, has also been renovated. "It's a tractor highly tested, with many units sold, but that needed changes. "It has been redesigned completely on the inside, with a relocation of the controls, in order to turn it into a true mid-range tractor".

T5 ElectroCommand was one of the major players in the tractors section.

The tractors section is completed with the launch of the ElectroCommand T5, with contained dimensions and power between 95 and 115 HP, which allows both works of soil and shovel and work of mixed farming, they need less weight. An entirely new transmission that allows you to enjoy a delicious driving, as people got to try those present at first has been mounted.

The icing was the AutoCommand T6, of middle range (110-140 HP), that closes the circle of tractors with New Holland streaming between 100 and 400 HP.

Workstations are mounted so that they could understand the characteristics and test each one of the models that make up the wide range of New Holland.

For the harvest, New Holland has released a new TC, the only thing that looks like with its predecessor is in the name, according to recognized Ramón Maya. "Is still a conventional combine threshing and shakers cylinder, but both cabin, design, and functionality have been completely renovated". Also models CX7000 and 8000, and the CR combine, the largest market machine, they have gone through the r & d of New Holland, and feature numerous enhancements. Finally, the role fell to packing houses, where New Holland has just launched a new fixed Chamber baler and other variable Chamber.

Impressive combine CR did not pass unnoticed.

The second part of the morning was devoted to recorriésemos the different 'workshops' assembled by New Holland in the entire estate. The objective, know in detail each of the machines, as well as the technologies most advanced company. Without a doubt, an event at the height of a multinational that focuses on the future of agriculture.